Mail Blaze 2023 marketing calendar

To kickstart this year on a good note, we've put together a resource that you can use to plan your marketing initiatives for the year 2023: the Mail Blaze 2023 marketing calendar.

The best Christmas season subject lines

We've come up with this list of Christmas-themed subject lines for your forthcoming email marketing campaigns. Use any of these as a starting point for your own ideas or just as a source of inspira...

Have a dazzling template for your Christmas campaign

Christmas-themed emails should be designed a certain way and it could take some time and effort to get the hang of everything. That is why we have put together a guide with a few of our own email t...

Christmas email marketing ideas

It's about that time of the year again. We suggest you start gathering some ideas for your Christmas season email campaigns so you can finish the year great! In this article, you'll find some aweso...

Campaign tracking and reporting on Mail Blaze

After you send out your campaign, we know you'll want to monitor its performance. This article will explain why analytics are important for your email marketing strategy and show you which insightf...

Best subject lines for abandoned cart emails

Did you know that businesses can use abandoned shopping cart emails as a powerful tool to convert customers who have shown interest in a product but still need to complete their checkouts? Read thi...

Are you catering for skim readers?

Did you know that, according to eye-tracking studies, few individuals read emails from beginning to end? The average person will spend 10 seconds reading an email. This article will guide you on ho...

UX writing vs. copywriting

Did you know that many people often confuse a UX writer with a copywriter? This article discusses the difference between these two types of writers and discusses how these two writing categories ca...

Copywriting vs. content writing

We compare some of the distinctions between copywriting and content writing in this article. What part does each style have in developing a strong brand? Let’s find out.