I may have a brain the size of a peanut, but when you've around for 230 million years you pick up a thing or two.
Email is a powerful tool for marketing. But just like any other tool, it can be used poorly. At Mail Blaze, we have come across our fair share of email marketing campaigns that didn't meet expectations. Here are the top five pitfalls email marketers keep stumbling into.
If you’re spending time and money putting together an email marketing campaign you want to be sure that your messages are being delivered to their recipients. Unfortunately, bulk emails can look like spam to an email client, in which case they’ll be blocked or filtered out. Here are a couple of guidelines to follow if you want to avoid the spam filter:
Before you begin building an email newsletter, you need to do some planning. Consider who you are sending emails to, how frequently you are going to send them, what kind of content you are going to include, and what sort of visual design you want. Most importantly, you need to ask yourself why you are sending out these emails.
If you’re a business owner and you want to market your product or service, the first thing you’ll ask yourself is how to reach your target audience. On the top of your list should be email marketing. In essence, email marketing is the sending of promotional messages via email. It’s the oldest digital marketing strategy around, yet it delivers one of the highest ROIs. Here’s what you need to know about email marketing so that you can use this powerful tool to help grow your business: