I may have a brain the size of a peanut, but when you've around for 230 million years you pick up a thing or two.
Blaze is a dinosaur with a story. He's been working really hard for the last 65 million years to bring you the best email marketing system in the world. Admittedly, there were long stretches of that time where Blaze wasn't as productive as he might have liked (the period before the invention of the computer was a fairly quiet patch). But he persevered and in 2006 he hatched the world's first purpose-built email marketing system: Mail Blaze.
Email is a powerful tool for marketing. But just like any other tool, it can be used poorly. At Mail Blaze, we have come across our fair share of email marketing campaigns that didn't meet expectations. Here are the top five pitfalls email marketers keep stumbling into.
If you’re spending time and money putting together an email marketing campaign you want to be sure that your messages are being delivered to their recipients. Unfortunately, bulk emails can look like spam to an email client, in which case they’ll be blocked or filtered out. Here are a couple of guidelines to follow if you want to avoid the spam filter:
Before you begin building an email newsletter, you need to do some planning. Consider who you are sending emails to, how frequently you are going to send them, what kind of content you are going to include, and what sort of visual design you want. Most importantly, you need to ask yourself why you are sending out these emails.