I may have a brain the size of a peanut, but when you've around for 230 million years you pick up a thing or two.
If you’re spending time and money putting together an email marketing campaign you want to be sure that your messages are being delivered to their recipients. Unfortunately, bulk emails can look like spam to an email client, in which case they’ll be blocked or filtered out. Here are a couple of guidelines to follow if you want to avoid the spam filter:
Before you begin building an email newsletter, you need to do some planning. Consider who you are sending emails to, how frequently you are going to send them, what kind of content you are going to include, and what sort of visual design you want. Most importantly, you need to ask yourself why you are sending out these emails.
If you’re a business owner and you want to market your product or service, the first thing you’ll ask yourself is how to reach your target audience. On the top of your list should be email marketing. In essence, email marketing is the sending of promotional messages via email. It’s the oldest digital marketing strategy around, yet it delivers one of the highest ROIs. Here’s what you need to know about email marketing so that you can use this powerful tool to help grow your business:
We've said it before; email marking is the good old trusty steed of online marketing, time and again delivering consistently good results and a high ROI. Although email has been declared ‘dead’ countless times over the past decade, it always makes a solid industry come-back. Each time, bringing with it better tools, greater functionality, bolder designs, new ways to get around spam filters and increased opportunities to engage with customers and subscribers on their terms (like via their preferred social platforms and mobile devices.) I think by now, everyone can (if they haven’t already), accept that email marketing isn’t going anywhere soon.