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I may have a brain the size of a peanut, but when you've around for 230 million years you pick up a thing or two.

Reactivating lapsed subscribers

Reactivating lapsed subscribers

If you are having trouble with large numbers of unengaged recipients, sending win back campaigns is a good way of getting them interested in your brand again.

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Avoiding the Spam Folder: 6 DOs and DON'Ts

Avoiding the Spam Folder: 6 DOs and DON'Ts

The best way to avoid being marked as spam is to send emails to people if and only if they have verifiably demonstrated that they wish to receive your emails.

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Make your subscribers feel at home with welcome emails

Make your subscribers feel at home with welcome emails

It's always nice to have someone acknowledge you, isn't it?

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Improve conversion rates by segmenting subscribers

Improve conversion rates by segmenting subscribers

Segmenting your lists in order to send recipients more pertinent emails is a good way to improve your subscriber's engagement with your campaigns.

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