I may have a brain the size of a peanut, but when you've around for 230 million years you pick up a thing or two.
Segmenting your lists in order to send recipients more pertinent emails is a good way to improve your subscriber's engagement with your campaigns.
Progressive profiling your subscribers means that you gather information from them over a series of interactions each time they visit your website, as opposed to bombarding them with a 15 field questionnaire when all they want to do is sign up for your newsletter. It's a great way to engage your customer slowly, but surely.
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