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I may have a brain the size of a peanut, but when you've around for 230 million years you pick up a thing or two.

Avoiding the Spam Folder: 6 Do's and Don'ts

Avoiding the Spam Folder: 6 Do's and Don'ts

The best way to avoid being marked as spam is to send emails to people if and only if they have verifiably demonstrated that they wish to receive your emails.

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4 Ways to Reduce the Dreaded Email List Churn

4 Ways to Reduce the Dreaded Email List Churn

Email list churn is very nearly considered one of the few ‘givens’ in life (next to death and taxes that is). No? Ok fine, maybe it’s not that dramatic but it is something that most marketers have to deal with and likely on a regular basis.

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How to Increase Those Desired Conversion Rates

How to Increase Those Desired Conversion Rates

Tantalizing copy and eye-catching websites and landing pages are just two tactics that can ensure high conversion rates. We look at 5 more ways that you can help to optimize yours.

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8 Ways to Build Up Your Email Database Fast

8 Ways to Build Up Your Email Database Fast

Building your email list from scratch isn't as daunting as you think and you're 100% guaranteed to get you better results than if you were to buy an un-targeted list. We show you 8 easy ways that you can do this for free or for very little money

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