ABOUT US

The spark that started Mail Blaze

A story of empowering connection — from an agency’s challenge to a platform that fuels your success.

FIND YOUR PLAN

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· A real person with you from day one

2006
founded
357+ mil
total subscribers
1.2+ mil
emails per day
190,000+
campaigns sent worldwide
Cape Town
OUR BEGINNING

Born from a real need to connect better

In 2005 in the heart of Cape Town, our directors, Spiro, Hagen, and Steve were running a successful enterprise level development agency, Lima Bean, and kept coming across clients who were struggling to find an accessible and feature-rich platform to help them execute on their email marketing plans.

OUR VISION

Ignite email success through engaging communications

Our vision is simple yet powerful: to empower you to ignite email success through engaging communications to your customers through an exceptional product and a guided approach that promotes growth and ongoing performance.

OUR VALUES IN ACTION

What shows in what we build

Our values aren't just words on a page — they guide every interaction, decision, and feature we develop. You’ll see our values in action through our reviews and through our daily commitment to our clients.

Embrace Diversity Through Inclusion

Our founders combined a passion for clean design, data-driven thinking and unwavering client service. Today, we champion diverse perspectives to build better features, better experiences and better outcomes.

The Future is Bright

Optimism fuels our roadmap. From the first client to a growing global reach, we continuously refine Mail Blaze to help you go further, faster.

Just to Be Clear

We prioritise clarity over complexity — in our product, our communication and our pricing — so you can focus on results, not workarounds.

Do What is Right, Even When It Isn't Easy

Trust is the foundation of relationships. Our features are shaped by real-world needs and we make responsible choices even when they take longer.

We Live to Guide and Serve

Beyond software, we offer a guided partnership — practical help, thoughtful recommendations and data-informed coaching to support ongoing performance.

Spiro Malamoglou portrait
A message from our Director

Spiro Malamoglou

Co-founder & CEO

“As we watched our clients battle with non-existent support, blacklistings, broken tracking, steep costs and severe overwhelm due to the stress from trying to manage their campaigns, we realised that we could build something better and help them connect to their hard-earned community more effectively — and thus Mail Blaze was born.”

Discover why values drive everything we do

Learn more about why our values are so important to us by learning more about our commitment to conducting business with Integrity and what it means to us.