Thinking | Email Marketing Blog

Why is domain authentication vital to sending successful campaigns?

With ISP’s changing the way that emails display in subscribers’ inboxes, it’s important to do everything you can to ensure that your email gets delivered in the way you want it to.

Content Marketing | General

Email marketing for the automotive industry

Email marketing provides a very unique opportunity for marketers in the automotive industry to use the data they have collected and personalise great experiences for their customers.

Email Deliverability | Best Practice

A comprehensive guide to open rates

Better open rates usually translate to better click-through rates, but now you see your open rates are declining. What do you do? This article will unpack the science behind email open rates and help you beat that downward curve.

Email Design | Testing

Eek my email looks horrible in Outlook - what do I do?

We’ll uncover common problems we see with how emails render in different versions of Outlook and then offer you a comprehensive summary of what different Outlook versions allow.

Email Lists | Best Practice

Ensuring you have an opted in list

We’ll take you through the do’s and don’ts so you can rest assured that you’ve received the proper consent to email your subscribers.

Templates | Email Design

Building your email template

It can be daunting when you’ve made the decision to start running email marketing campaigns to start designing a template. With so many options to choose from starting can be the toughest part. We’re here to help you and are going to show you step by step how you can create an email template you’...

Email Marketing | Email Design

Email marketing for fashion brands

Email marketing offers you the opportunity to connect with your audience and build an engaged community of fashion-forward subscribers. On top of this, an effective email marketing strategy can help you get massive returns on your investment. Interested to know more?

General

Using an email platform to enhance internal communication

Using an email marketing platform can help you to enhance your internal communication and keep everyone in your organisation up to date about all the latest information and business processes within your organisation.

Email Marketing | Mail Blaze

Email marketing bloopers and how to recover from them

Mistakes creep in, it’s part of being human. Therefore at some point in your email marketing journey you might send out an email campaign that has an error in it. Knowing what to do when these bloopers happen will help you calmly weather the storm.

This is Our Thinking

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Why is domain authentication vital to sending successful campaigns?