Mobile vs Desktop Email Design: Let Your Device Split Decide

Mobile vs desktop email design shouldn't be a guess. Here's how to read your own device split and build the layout your audience actually reads

Email Brand Consistency: Why Recognition Matters

Subscribers recognise who an email is from before they read it. Here is why email brand consistency matters and how to stop drift across a team

How to Create an Email With AI: A Step-by-Step Walkthrough

Create an email with AI from brief to send: chat-based copy, layout and image edits, plus the checks no AI should skip for you

Switching from Mailchimp: What to Review First

Planning to move from Mailchimp? Review your data, integrations, sending setup, costs and reporting before you switch.

How to Set Up Google Postmaster Tools (and Every Other Inbox Feedback Loop)

Set up Google Postmaster Tools step-by-step, then connect Microsoft SNDS and Yahoo Sender Hub so you can hear exactly what the inbox thinks of your email.

Transactional Emails: Your Highest-Opening Email That Nobody Designs For

Order confirmations open at 70 to 90%, roughly 8 times higher than a marketing campaign. Here is why most still ship unbranded, and where the line sits before it feels like a sales pitch.

Automation Triggers You're Not Using Yet: Date-Based Flows Beyond Birthdays

A birthday is one date worth automating. Renewal, replenishment, and anniversary dates are just as reliable and far less used. Here is how each works.

Storytelling in Email Marketing: When a Narrative Beats a Bullet List

Stories are remembered far longer than a list of facts, and the research behind that is not soft science. Here is when narrative copy actually outperforms a features list.

Where AI Personalisation Helps and Where It Feels Creepy

Only 42% of consumers trust businesses to use AI ethically, down from 58% a few years ago. Here is where personalisation earns trust and where it spends it.