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Email Marketing
Christmas email marketing ideas

Christmas email marketing ideas

It's about that time of the year again. We suggest you start gathering some ideas for your Christmas season email campaigns so you can finish the year great! In this article, you'll find some awesome Christmas email examples that will help you target the holiday season more successfully.

Mail Blaze
Campaign tracking and reporting on Mail Blaze

Campaign tracking and reporting on Mail Blaze

After you send out your campaign, we know you'll want to monitor its performance. This article will explain why analytics are important for your email marketing strategy and show you which insightful indicators you can track on your Mail Blaze account.

Segmentation | Subject Lines
Best subject lines for abandoned cart emails

Best subject lines for abandoned cart emails

Did you know that businesses can use abandoned shopping cart emails as a powerful tool to convert customers who have shown interest in a product but still need to complete their checkouts? Read this article to find out how.

Content Marketing | Copywriting
Are you catering for skim readers?

Are you catering for skim readers?

Did you know that, according to eye-tracking studies, few individuals read emails from beginning to end? The average person will spend 10 seconds reading an email. This article will guide you on how to cater to these individuals.

Content Marketing | Copywriting
UX writing vs. copywriting

UX writing vs. copywriting

Did you know that many people often confuse a UX writer with a copywriter? This article discusses the difference between these two types of writers and discusses how these two writing categories can benefit your business.

Content Marketing | Copywriting
Copywriting vs. content writing

Copywriting vs. content writing

We compare some of the distinctions between copywriting and content writing in this article. What part does each style have in developing a strong brand? Let’s find out.

Mail Blaze
Why switch to Mail Blaze?

Why switch to Mail Blaze?

Mail Blaze is a marketing automation system made specifically for companies that use email to communicate with their target audiences. Find out about the value of email marketing as well as what Mail Blaze offers in this article.

Email Lists | Calls To Action
How to get your current leads to handle your email marketing

How to get your current leads to handle your email marketing

There are many strategies that you can use to generate more leads through your email marketing campaigns. This article, however, highlights one way to generate new leads that many marketers hardly ever think of – using your current subscribers to spread the word about your business.

Content Marketing | Best Practice
Order confirmation emails for e-commerce businesses

Order confirmation emails for e-commerce businesses

The order confirmation email you send customers after they make a purchase can be used to gauge how they feel about the online purchasing experience. This article will teach you how to set up effective campaigns with high open rates due to sending order confirmation emails.

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