THINKING
Learn more about the exciting world of email marketing
and get in touch if you'd like us to cover a specific topic.
THINKING
Learn more about the exciting world of email marketing
and get in touch if you'd like us to cover a specific topic.
Where AI Personalisation Helps and Where It Feels Creepy
Only 42% of consumers trust businesses to use AI ethically, down from 58% a few years ago. Here is where personalisation earns trust and where it spends it.
AI Subject Lines: What Actually Works and Where a Human Still Needs to Step In
AI-generated subject lines post strong open-rate numbers in 2026 testing, but a chunk of that lift is inflation, not genuine curiosity. Here is the honest picture.
AI in Email Marketing: What Actually Works in 2026 (And What Does Not)
A practical, no-hype look at where AI genuinely improves email results in 2026, and where it still needs a human holding the pen.
The role of Artificial Intelligence in email marketing
By harnessing the power of machine learning, natural language processing and predictive analytics, AI is breathing new life into the age-old practice of email marketing. Read this article to find o...