Cultivate

You cannot improve engagement you cannot measure

Mail Blaze reporting gives you a comprehensive view of performance across campaigns, automations, transactional emails, surveys, and list cleaning. Not just what happened, but enough to understand why, and what to do differently next time.

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DASHBOARD

Your whole account at a glance. Always current.

The Mail Blaze dashboard gives you an account-level view of what is happening across your lists, campaigns, templates, automations, surveys, transactional sends, and forms. Filter by predefined metrics to narrow the view to what matters most right now.

The bigger picture matters. A dashboard that is clear and current means you always know where your engagement is trending, not just how a single campaign performed.

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CAMPAIGN PERFORMANCE

Drill into every campaign. Know what drove the result.

Every sent campaign has a detailed report covering opens, unique opens, clicks, clicks-to-open rate, bounce rate, unsubscribes, and more. Review the full breakdown to understand what worked and where there is room to improve.

We recommend reviewing campaign-level reporting at least 72 hours after sending, giving your audience enough time to open and take action before you draw conclusions. The data you act on should be the data that is settled.

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COMPARATIVE FILTERS

Compare campaigns directly. Find what drives engagement.

Comparative filters let you compare campaigns against each other across key metrics: open rates, clicks, clicks-to-open, and more. Put your best and worst performing campaigns side by side and you can see exactly what changed between them.

Subject line, send time, audience, content approach: when you can compare directly, patterns become visible. Replicate what drove engagement. Stop repeating what did not.

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AUTOMATIONS

See where your audience is in every workflow. And act on it.

Automation reporting shows you step-by-step performance across your workflows: where subscribers are in the journey, what actions they are taking, and where they are dropping off. Compare automations against each other to see which workflows are driving engagement and which need refinement.

Automation is most valuable when it compounds. Reporting is how you make each workflow better with every iteration.

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SURVEYS

Your survey responses, clearly presented and ready to export.

Survey reporting gives you two distinct views of the responses gathered through any survey you send. See what the data reveals at a glance, or export the full response set to use however your team needs it.

Asking your audience something is only half of the engagement loop. The other half is understanding what they told you and acting on it. Survey reporting closes that loop.

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TRANSACTIONAL

Monitor your critical messages. Resend when you need to.

Transactional reporting lets you track the delivery of your system emails: order confirmations, password resets, account alerts, and more. Monitor sent, delivered, opened, bounced, and failed volumes, and filter by specific transactional email type to drill into exactly what you need.

The delivery log shows the most recent send for each email type and lets you resend directly from the interface if needed. When a critical message has not arrived, the ability to act quickly matters.

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LIST CLEANING REPORT

Know exactly what was in your list and why it was flagged.

After every list clean, a comprehensive report breaks down the results in full: subscriber scoring, inbox provider breakdown, deliverability ratings, threat levels, and the specific reasons each quarantined record was flagged.

This is not just a summary number. It is the insight to understand the quality of your data and make informed decisions about your list going forward. A cleaner list is a better-performing one, and the report shows you exactly what changed and why.

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EXPORTING

Your data, in the format you need, when you need it.

All Mail Blaze reports are exportable to CSV. Some are also available as PDF. Download your campaign data, automation performance, survey responses, transactional logs, or list cleaning results and incorporate them into your wider marketing reporting in whatever format works for your team.

Reporting that stays inside the platform is only useful to the people who log in. Exportable data means your email insights can feed into the broader decisions your team makes about your audience.

Good questions. Straight answers.

Can I export my reports?

Yes. All reports in Mail Blaze are exportable to CSV. Campaign reports and list cleaning reports are also available as PDF. Download from any report view and use the data in whatever wider reporting your team relies on.

When should I review my campaign reports?

We recommend waiting at least 72 hours after sending before drawing conclusions from campaign-level data. This gives your audience time to open and take action, so the numbers you are looking at reflect settled behaviour rather than the first few hours of activity.

What are comparative filters?

Comparative filters let you put two or more campaigns side by side and compare their performance across metrics like open rate, click rate, and clicks-to-open. This is how you identify what specifically drove a stronger result in one campaign over another, and replicate it. The term for this feature in Mail Blaze is "comparative filters", not "side-by-side comparisons".

Can I see engagement at subscriber level?

Yes. At subscriber level you can see which campaigns a specific subscriber has opened. Go to LISTS, select your list, search for the subscriber, click the cog wheel, and select CAMPAIGNS SEEN. This gives you individual engagement history for any subscriber on your list.

What does reporting cover across the platform?

Mail Blaze reporting covers: account-level dashboard, individual campaign performance, automation workflow reporting, survey response reporting, transactional email tracking and delivery logs, and list cleaning results. All in one platform, all exportable.

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