Why Your Open Rates Are Not What You Think They Are

Apple Mail Privacy Protection has inflated open rates industry-wide since 2021. Here's what to measure instead.

How to Compare Email Campaigns and Find What Actually Changed

Knowing your open rate dropped is not enough. Comparative filters show you exactly where two campaigns diverged and why. Here is how to use them

Email Click Rate by Content Type: What Your Data Is Already Telling You

Your overall click rate tells you how a campaign performed. Which links were clicked tells you what your audience actually wants. Here is how to read it.

6 email marketing tips to increase your open rates

If you feel your open rates are lacking, it's time to get creative with your email marketing strategy. In this article, we'll take you through 6 email marketing tips to increase your open rates.

From open to conversion: How to create a seamless email marketing funnel

To create a successful email marketing campaign, you need to create a seamless email marketing funnel that leads your subscribers from opening your email to converting them into customers. Read thi...

Campaign tracking and reporting on Mail Blaze

After you send out your campaign, we know you'll want to monitor its performance. This article will explain why analytics are important for your email marketing strategy and show you which insightf...

Email A/B Testing: 4 Tests That Actually Improve Results

Email A/B testing is how good programmes become great ones. Here are 4 tests worth running, plus the one rule that makes all of them work

NEW LAUNCH: World first comparative data

We've just launched our brand-new comparative data feature and it's going to blow your mind. Find out how this feature helps you turn your data into insights.

The email marketers periodic table of elements

Learn all about email marketing by taking a closer look at all the elements involved in the email marketing journey.