6 email marketing tips to increase your open rates

Email marketing is a tried and tested method of reaching out to customers and boosting sales. With many businesses taking advantage of email marketing’s benefits, it can be tough to stand out from the crowd. If you feel your open rates are lacking, it's time to get creative with your email marketing strategy.

Here are six tips to help increase your open rates and get your messages seen:

1. Craft a killer subject line

Your subject line is the first thing your subscribers will see and it can make or break their decision to open your email. Make sure your subject line is clear, concise and attention-grabbing. Avoid using clickbait or misleading language, as this can damage your reputation and lead to lower open rates over time. Instead, use powerful words, personalisation and urgency to make your subject line irresistible.

We encourage you to take time to learn how to increase your open rates with subject line formulas. By using subject line formulas, you can learn how to capture the interest of your audience and keep them engaged.

2. Segment your email list

Not all subscribers are created equal, and sending the same message to everyone on your email list can lead to low open rates and high unsubscribe rates. Instead, segment your email list based on factors such as interests, location, and behavior. This will allow you to send targeted messages that resonate with each specific group of subscribers, increasing the likelihood that they will open and engage with your emails.

As email is one of the most personal forms of communication - you want to ensure that your subscribers feel that you wrote a campaign with just them in mind and not the masses.

3. Optimise for mobile

More than half of all emails are now opened on mobile devices, so if your emails aren't optimised for mobile, you're missing out on a huge potential audience. Make sure your emails are easy to read and navigate on small screens, with clear calls to action that are easy to tap with a finger. Use responsive design and test your emails on a variety of devices to ensure they look great no matter where they're being viewed.

Be sure to review your campaign reports to see how many of your subscribers are opening your emails on mobile devices.

4. Focus on value

Your subscribers are bombarded with countless promotional emails every day, so if you want to stand out, you need to offer something of value. This could be exclusive content, early access to sales or events, or personalized recommendations based on their interests and behavior. The key is to make your subscribers feel like they're part of an exclusive community, with access to special perks and benefits that they can't find anywhere else.

Besides the exclusive incentives you offer, your content itself could also be the value you add. As an example: if you’re in an industry where you can share your knowledge or experience, this can become great content for your emails that your subscribers will love.

5. Experiment with timing and frequency

Timing and frequency can have a big impact on your open rates, so it's important to experiment with different approaches to find what works best for your audience. Try sending emails at different times of the day or on different days of the week to see when your subscribers are most likely to open your campaigns. You can also experiment with different frequencies, from daily or weekly emails to monthly newsletters or targeted campaigns for specific events or promotions. Be sure, however, that you don’t mislead your subscriber; for example, if they signed up only wanting to receive a weekly email, don’t start sending them emails daily.

6. Test and optimise

Finally, don't be afraid to experiment with different tactics and strategies to see what works best for your audience. Use A/B testing to try out different subject lines, content, and calls to action. Track your open rates and click-through rates, and use that data to refine your approach over time. By continually testing and optimising your emails, you'll improve your open rates and build a stronger connection with your audience.


Implementing these six email marketing tips can significantly boost your open rates and establish a stronger connection with your audience. By focusing on crafting compelling subject lines that pique curiosity and using personalised and relevant content, you can capture the attention of your subscribers and entice them to open your emails.

Additionally, optimising the timing and frequency of your email campaigns ensures that you reach your audience at the right moment without overwhelming them. Incorporating a clear call-to-action and using A/B testing allow you to refine your approach and continually improve your email performance.

Moreover, nurturing your subscriber list through segmentation and tailored messaging ensures that you deliver content that resonates with each individual recipient, leading to increased engagement and higher open rates.

Remember, successful email marketing is not just about sending messages; it's about crafting compelling content, understanding your audience's preferences and continually optimising your strategy. By implementing these six tips, you can unlock the potential of your email campaigns, drive higher open rates and foster a meaningful relationship with your audience.


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