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Best Practice
Email marketing goals and how to reach them

Email marketing goals and how to reach them

Learn how to set measurable email marketing goals to help you get the best return on investment for your email marketing activities.

Email Design | Best Practice
Font selection for your email campaigns

Font selection for your email campaigns

In this article we’ll unpack how you can choose fonts for your email campaigns that will render beautifully no matter what email client your subscriber uses.

Email Deliverability | Best Practice
Why is domain authentication vital to sending successful campaigns?

Why is domain authentication vital to sending successful campaigns?

With ISP’s changing the way that emails display in subscribers’ inboxes, it’s important to do everything you can to ensure that your email gets delivered in the way you want it to.

Email Deliverability | Best Practice
A comprehensive guide to open rates

A comprehensive guide to open rates

Better open rates usually translate to better click-through rates, but now you see your open rates are declining. What do you do? This article will unpack the science behind email open rates and help you beat that downward curve.

Email Lists | Best Practice
Ensuring you have an opted in list

Ensuring you have an opted in list

We’ll take you through the do’s and don’ts so you can rest assured that you’ve received the proper consent to email your subscribers.

Email Marketing | Mail Blaze
Email marketing bloopers and how to recover from them

Email marketing bloopers and how to recover from them

Mistakes creep in, it’s part of being human. Therefore at some point in your email marketing journey you might send out an email campaign that has an error in it. Knowing what to do when these bloopers happen will help you calmly weather the storm.

Email Marketing | Best Practice
How to create an email marketing strategy

How to create an email marketing strategy

It’s said “if you fail to plan you plan to fail” and when it comes to email marketing this is true too. Creating an email marketing strategy is not complicated at all. We’ll guide you through the process to set up a simple email marketing strategy for your business.

Best Practice | Email Design
Email Design Best Practice: Start sending exceptional mails

Email Design Best Practice: Start sending exceptional mails

Designing an exceptional email can be daunting. You may be thinking to yourself: “I’m not a designer, I’m a business owner and I’m not sure where to start.” Don’t worry - we’ve got you covered.

Best Practice
Bulk Email Best Practice

Bulk Email Best Practice

If you’re spending time and money putting together an email marketing campaign you want to be sure that your messages are being delivered to their recipients. Unfortunately, bulk emails can look like spam to an email client, in which case they’ll be blocked or filtered out. Here are a couple of g...

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