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Best Practice | Subscription
What should be part of an opt-out process

What should be part of an opt-out process

As a marketer in South Africa or in other parts of the world, it is your duty to abide by anti-spam laws. This article takes a close look at what your opt-out (unsubscription) process should include to ensure you remain on the right side of the law.

General | Best Practice
GDPR: What it means for you

GDPR: What it means for you

The GDPR establishes certain requirements that businesses must adhere to that restrict how personal data may be handled. Find out what the GDPR is and what it means for your company in this article.

Email Marketing | Best Practice
Email marketing for hotels

Email marketing for hotels

Learn how to succeed in hotel email marketing and enjoy all of its great benefits by reading this comprehensive guide!

Content Marketing | Best Practice
Order confirmation emails for e-commerce businesses

Order confirmation emails for e-commerce businesses

The order confirmation email you send customers after they make a purchase can be used to gauge how they feel about the online purchasing experience. This article will teach you how to set up effective campaigns with high open rates due to sending order confirmation emails.

Email Marketing | Best Practice
The do’s and don'ts of Black Friday email marketing

The do’s and don'ts of Black Friday email marketing

Your learning will not be complete without you knowing what to do or not do to ensure that your Black Friday email campaign is a success. In this article, we provide a list of suggestions for what to do and what not to do to get your campaign planning on track.

Email Marketing | Best Practice
Best practices for your email preheaders

Best practices for your email preheaders

When you view an email in your inbox, the brief text that appears below the sender details and the subject line is known as the "preheader." To increase conversions through your preheaders, consider our tips in this article.

Email Marketing | Best Practice
37 email marketing-related terms you need to know

37 email marketing-related terms you need to know

When discussing email marketing, a lot of terminology is used and occasionally, users are unsure of their actual meanings. If this is you, you don’t have to worry. Our glossary of email marketing vocabulary explains 37 widely used phrases that you should know.

Email Marketing | Best Practice
4 common email campaigns for small businesses

4 common email campaigns for small businesses

Choosing where to invest your marketing budget is a major decision to make for small businesses. You need to make sure that the digital marketing strategies you are using are both affordable and successful if you want to generate new leads while keeping your present customers interested.

Best Practice
8 email marketing mistakes to avoid

8 email marketing mistakes to avoid

We all make mistakes. When it comes to email marketing there are quite a few email marketing mistakes that you can easily avoid. That is, if you know what to look out for.

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