General | Calls To Action
Tips to create successful email CTA’s

Tips to create successful email CTA’s

Without proper calls to action, your subscribers will struggle to find their way to your website or be unable to connect with you. We look at the best tips to create successful email marketing calls to action and how you can go about improving your calls to action in your email campaigns.

Audiences | General
Use email marketing to help you get to know your audience better

Use email marketing to help you get to know your audience better

How can we use email marketing to get to know our audience better? Having a large list of subscribers may seem great, but you want to have an engaged audience that actually buys your product or makes use of your services. This means you need to find out who your target audience is and at the same...

General | Email Marketing
Why your email campaigns aren't working

Why your email campaigns aren't working

We’re in the business of helping our clients succeed when it comes to email marketing. We do this through our exceptional platform and guided support. What happens when your email marketing campaigns don’t seem to be helping you increase your bottom line?

General | Email Marketing
Lockdown restrictions: Why you should still be emailing your subscribers

Lockdown restrictions: Why you should still be emailing your subscribers

With harsher lockdown restrictions your business might be restricted from selling certain products or offering certain services. As we try and adjust to the ever-changing regulations and find a new normal you might be wondering whether you should keep sending email marketing campaigns to your aud...

General | Email Marketing
Learn more about emails with our list of email-related books

Learn more about emails with our list of email-related books

If you’re an avid reader this is the blog post for you. If you’re looking to learn more about email marketing or just broaden your knowledge on the subject - keep reading. Our comprehensive list of books can help broaden your knowledge and build on the success of your email marketing campaigns

General
How to Make the Most of Time Sensitive Email Messages

How to Make the Most of Time Sensitive Email Messages

Currently one of the most talked about trends, time sensitive email messages include offers with an expiry date and/or offers with limited stock. We look at a couple of ways that you can optimize the effectiveness of your TSM's so you can make the most out of them.

General
Are You Really Engaging With Your Subscribers?

Are You Really Engaging With Your Subscribers?

Over the past few years, the ability to engage with your subscribers across different platforms has become infinitely easier and the rules for true engagement have shifted. We look at 5 questions you can ask yourself to help you identify if you're really engaging, or if you're still getting cactu...

General | Copywriting
Are you Leveraging Dynamic Content in Your Email Programmes?

Are you Leveraging Dynamic Content in Your Email Programmes?

Incorporating dynamic content goes beyond simply personalizing the basics of your email. It allows you to tailor your campaigns based on how you’ve segmented your audience according to their specific individual attributes.

General
QR Codes and Email Marketing - Can They Work Together?

QR Codes and Email Marketing - Can They Work Together?

QR (Quick Response) codes are a serious trend right now, thanks to the explosion of the smart phone which allows users to easily scan them. Although they might not best be used directly in your email newsletter, there are certainly ways that you can look to incorporate them into your overall mark...

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