General | Email Marketing
Why your email campaigns aren't working

Why your email campaigns aren't working

We’re in the business of helping our clients succeed when it comes to email marketing. We do this through our exceptional platform and guided support. What happens when your email marketing campaigns don’t seem to be helping you increase your bottom line?

General | Email Marketing
Lockdown restrictions: Why you should still be emailing your subscribers

Lockdown restrictions: Why you should still be emailing your subscribers

With harsher lockdown restrictions your business might be restricted from selling certain products or offering certain services. As we try and adjust to the ever-changing regulations and find a new normal you might be wondering whether you should keep sending email marketing campaigns to your aud...

General | Email Marketing
Learn more about emails with our list of email-related books

Learn more about emails with our list of email-related books

If you’re an avid reader this is the blog post for you. If you’re looking to learn more about email marketing or just broaden your knowledge on the subject - keep reading. Our comprehensive list of books can help broaden your knowledge and build on the success of your email marketing campaigns

General
How to Make the Most of Time Sensitive Email Messages

How to Make the Most of Time Sensitive Email Messages

Currently one of the most talked about trends, time sensitive email messages include offers with an expiry date and/or offers with limited stock. We look at a couple of ways that you can optimize the effectiveness of your TSM's so you can make the most out of them.

General
Are You Really Engaging With Your Subscribers?

Are You Really Engaging With Your Subscribers?

Over the past few years, the ability to engage with your subscribers across different platforms has become infinitely easier and the rules for true engagement have shifted. We look at 5 questions you can ask yourself to help you identify if you're really engaging, or if you're still getting cactu...

General | Copywriting
Are you Leveraging Dynamic Content in Your Email Programmes?

Are you Leveraging Dynamic Content in Your Email Programmes?

Incorporating dynamic content goes beyond simply personalizing the basics of your email. It allows you to tailor your campaigns based on how you’ve segmented your audience according to their specific individual attributes.

General
QR Codes and Email Marketing - Can They Work Together?

QR Codes and Email Marketing - Can They Work Together?

QR (Quick Response) codes are a serious trend right now, thanks to the explosion of the smart phone which allows users to easily scan them. Although they might not best be used directly in your email newsletter, there are certainly ways that you can look to incorporate them into your overall mark...

General
The Value of A/B Split Testing Your Email Campaign

The Value of A/B Split Testing Your Email Campaign

The value of A/B split testing lies in the fact that one can individually test any aspect of an email campaign against another to see which variable and combination performs best. Thereafter, the 'winning' email can be sent to the majority of the remaining subscriber email list.

General | Email Marketing
5 Ways to Re-Engage Your Inactive Subscribers

5 Ways to Re-Engage Your Inactive Subscribers

You have diligently gone through the process of establishing which of your subscribers are actually inactive and more importantly why. There could be a number of reasons for this, but one of the most likely is that your content simply isn’t interesting enough to grab their attention, either in th...

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