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General | Email Marketing
Learn more about emails with our list of email-related books

Learn more about emails with our list of email-related books

If you’re an avid reader this is the blog post for you. If you’re looking to learn more about email marketing or just broaden your knowledge on the subject - keep reading. Our comprehensive list of books can help broaden your knowledge and build on the success of your email marketing campaigns

General
How to Make the Most of Time Sensitive Email Messages

How to Make the Most of Time Sensitive Email Messages

Currently one of the most talked about trends, time sensitive email messages include offers with an expiry date and/or offers with limited stock. We look at a couple of ways that you can optimize the effectiveness of your TSM's so you can make the most out of them.

General
Are You Really Engaging With Your Subscribers?

Are You Really Engaging With Your Subscribers?

Over the past few years, the ability to engage with your subscribers across different platforms has become infinitely easier and the rules for true engagement have shifted. We look at 5 questions you can ask yourself to help you identify if you're really engaging, or if you're still getting cactu...

General | Copywriting
Are you Leveraging Dynamic Content in Your Email Programmes?

Are you Leveraging Dynamic Content in Your Email Programmes?

Incorporating dynamic content goes beyond simply personalizing the basics of your email. It allows you to tailor your campaigns based on how you’ve segmented your audience according to their specific individual attributes.

General
QR Codes and Email Marketing - Can They Work Together?

QR Codes and Email Marketing - Can They Work Together?

QR (Quick Response) codes are a serious trend right now, thanks to the explosion of the smart phone which allows users to easily scan them. Although they might not best be used directly in your email newsletter, there are certainly ways that you can look to incorporate them into your overall mark...

General
The Value of A/B Split Testing Your Email Campaign

The Value of A/B Split Testing Your Email Campaign

The value of A/B split testing lies in the fact that one can individually test any aspect of an email campaign against another to see which variable and combination performs best. Thereafter, the 'winning' email can be sent to the majority of the remaining subscriber email list.

General | Email Marketing
5 Ways to Re-Engage Your Inactive Subscribers

5 Ways to Re-Engage Your Inactive Subscribers

You have diligently gone through the process of establishing which of your subscribers are actually inactive and more importantly why. There could be a number of reasons for this, but one of the most likely is that your content simply isn’t interesting enough to grab their attention, either in th...

General | Subject Lines
8 of the Best (and Worst) Email Subject Lines

8 of the Best (and Worst) Email Subject Lines

We have written about subject lines before in one of our previous blog posts "Creating a Winning Subject Line". With this article we look at good and bad examples of email subject lines and tell you exactly what makes them great examples or ones to avoid.

General | Subscription
The Three Types of Email Authentication Available

The Three Types of Email Authentication Available

Email authentication is a way to prove that an email is not forged and all ISP's use it to control inbound spam. As a legitimate business, email authentication is vital to secure your brand and online reputation. We look at the three types of authentication available.

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