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Email Lists | Segmentation
7 simple email marketing segmentation techniques to try

7 simple email marketing segmentation techniques to try

Effective email marketing campaigns rely on email segmentation as a key component. It is common knowledge among marketers that segmenting email marketing lists can significantly raise open and click-through rates. This article will give you seven simple segmentation techniques.

Content Marketing
Content spotlight: a message from the CEO

Content spotlight: a message from the CEO

Your newsletter gains personality by including a message from the CEO. People want to know that there is a real person behind your newsletter and the best person to give that personal touch is typically your CEO. Read this article to find out more.

Audiences | Segmentation
Demographic survey questions you should be asking

Demographic survey questions you should be asking

Understanding who your customers are is important for your success. If you don't know what your customers' character traits are, segmenting and targeting them effectively may become difficult. Here is where demographic survey questions come in handy. Read this article to learn more.

Email Lists | Subscription
6 opt-in ideas to grow your email list

6 opt-in ideas to grow your email list

Are you in a place where you’re wondering how other people are growing their mailing lists so quickly, yet you're having trouble getting people to sign up for your newsletter? We've put together a list of 6 tried-and-true opt-in ideas to grow your mailing list.

Email Marketing | Email Deliverability
6 essential tips for creating mobile-friendly emails

6 essential tips for creating mobile-friendly emails

If your emails aren't mobile-friendly, you're potentially missing out on opportunities to engage your subscribers and drive results. In this article, we look at six simple, yet crucial tips that you can use right now to make your emails more mobile-friendly.

Testing
4 A/B tests you can run on your campaigns

4 A/B tests you can run on your campaigns

As you may have realised, it's necessary to get accurate data on what works and doesn't for your audience in order to fine-tune your approach and develop the most successful campaigns for your unique customer base. A/B testing can be useful here. Find out more in this article.

Email Marketing | Best Practice
Best practices for your email preheaders

Best practices for your email preheaders

When you view an email in your inbox, the brief text that appears below the sender details and the subject line is known as the "preheader." To increase conversions through your preheaders, consider our tips in this article.

Email Marketing | Subscription
7 places on your website to have an email signup form

7 places on your website to have an email signup form

Growing your email list depends heavily on your email signup forms. Having an outstanding signup form is great, but where you place the form on your website is just as important. This article will teach you where and when you can ask your visitors to sign up to your email list.

Email Marketing | Best Practice
37 email marketing-related terms you need to know

37 email marketing-related terms you need to know

When discussing email marketing, a lot of terminology is used and occasionally, users are unsure of their actual meanings. If this is you, you don’t have to worry. Our glossary of email marketing vocabulary explains 37 widely used phrases that you should know.

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