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Email Deliverability | Best Practice
The ultimate list of spam trigger words

The ultimate list of spam trigger words

Don't overlook spam words when you're crafting your subject line. We've put together a list of the ultimate spam trigger words you should avoid.

Email Deliverability | Email Design
How to ask subscribers to whitelist your address

How to ask subscribers to whitelist your address

Whitelisting is a fantastic way to get your email campaigns into your subscribers’ inbox - meaning all your hard work won’t go unnoticed due to campaigns landing in other places of the subscribers’ inbox. Find out how to encourage your subscribers to whitelist your email address.

Email Marketing | Best Practice
Basic email marketing checklist

Basic email marketing checklist

To save you some time, we’ve put together a basic email marketing checklist that you can give your team to follow whenever they need to send any kind of email campaign.

Audiences | Email Marketing
Mapping out customer journeys

Mapping out customer journeys

Customer journeys help you identify crucial touchpoints where sending a well-timed email or showing a pop-up message could drive action and move them from simply considering using your product or service to actually buying.

Email Marketing | Mail Blaze
Email marketing for the South African travel industry

Email marketing for the South African travel industry

Consumers are spoiled for choice when it comes to providers as well as destinations in the travel industry. The only real differentiator you can stake your business on is marketing and exceptional service. Email can help you in both of these areas.

Copywriting
Email copywriting matrix

Email copywriting matrix

Ready to take your email copy to the next level? We've got you covered, have a look at our copywriting matrix to help you create better copy.

Email Design | Mail Blaze
Your guide to image optimisation in email

Your guide to image optimisation in email

Learn more about images and optimising the images you use in your email campaigns.

Email Design
Best practices for videos in email marketing

Best practices for videos in email marketing

Videos are not just for YouTube, your website or social media channels. They can be a great addition to your email marketing campaigns. The speed of everything is evolving rapidly and as marketers we’re rushing about to keep up to date with the latest trends. For email marketers, this means we’ve...

Audiences | Segmentation
Apple Privacy Changes - what you need to know

Apple Privacy Changes - what you need to know

If you’ve been keeping up to date with digital marketing trends and news, you may have seen multiple articles about Apple’s Privacy changes that have recently been implemented. You may have skimmed over the articles or just ignored them, but we’d like to help you understand what it means for you ...

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