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Email Marketing
Maximising email engagement: Strategies and tactics

Maximising email engagement: Strategies and tactics

Every marketer knows that sending emails is still a great way to reach people. But without the right tricks under your belt, it can be more difficult to engage your subscribers than it needs to be. In this article, we show you how to maximise email engagement.

Email Marketing
B2B vs. B2C email marketing strategies

B2B vs. B2C email marketing strategies

In email marketing, success hinges on understanding the needs and preferences of your audience. It's all about getting your message noticed by the right people, so breaking it down into business-to-business (B2B) and business-to-consumer (B2C) strategies simplifies the approach. Find out how.

General | Email Marketing
The psychology of email marketing

The psychology of email marketing

Email marketing is not just about crafting compelling content and designing visually appealing messages. It's also about understanding the intricate workings of the human mind. Discover the psychology of email marketing that can be leveraged to supercharge your campaigns.

General | Email Marketing
Cyber Monday email marketing campaign ideas

Cyber Monday email marketing campaign ideas

Cyber Monday, the digital sibling of Black Friday, has firmly established itself as one of the most important shopping events of the year. Find out how you can set yourself up for success this Cyber Monday.

General | Email Marketing
Crafting Irresistible Cyber Monday email subject lines

Crafting Irresistible Cyber Monday email subject lines

Cyber Monday, the day of digital deals and online shopping extravaganzas, is fast approaching. As businesses gear up to make the most of this retail bonanza, one crucial aspect often overlooked is the power of the email subject line. Find out how you can craft the best Cyber Monday subject lines.

General | Email Marketing
The magic of spooky subject lines: Halloween [2023]

The magic of spooky subject lines: Halloween [2023]

Halloween is more than just costumes and candy; it's a golden opportunity for you to captivate your subscribers and brew up some email enchantment. The secret to a spellbinding Halloween email campaign? The perfect subject line. Find out more.

General | Email Marketing
The secrets of Halloween email marketing campaigns

The secrets of Halloween email marketing campaigns

As the air takes on a crisp chill, marketers across the globe prepare for one of the most exciting and creatively charged holidays of the year – Halloween. Find out how you can prepare!

Email Marketing
Black Friday email marketing campaigns [2023]

Black Friday email marketing campaigns [2023]

With Black Friday quickly approaching, it's the perfect moment to gear up for sales opportunities. It’s time to elevate your Black Friday marketing game by crafting effective email campaigns.

Calls To Action
5 CTA phrases that convert

5 CTA phrases that convert

Creating effective call-to-actions (CTAs) phrases is a crucial element of any marketing strategy. A well-crafted CTA can persuade your audience to take the desired action. Read this article, where we explore five CTA phrases that have a proven track record of converting prospects into customers.

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