Thinking | Email Marketing Blog

Avoiding the Spam Folder: 6 Do's and Don'ts

The best way to avoid being marked as spam is to send emails to people if and only if they have verifiably demonstrated that they wish to receive your emails.

Email Design

Make your subscribers feel at home with welcome emails

It's always nice to have someone acknowledge you, isn't it?

Segmentation

Improve conversion rates by segmenting subscribers

Segmenting your lists in order to send recipients more pertinent emails is a good way to improve your subscriber's engagement with your campaigns.

Mail Blaze

The All New Mail Blaze

Blaze is a dinosaur with a story. He's been working really hard for the last 65 million years to bring you the best email marketing system in the world. Admittedly, there were long stretches of that time where Blaze wasn't as productive as he might have liked (the period before the invention of t...

Email Marketing

The Top 5 Email Marketing Pitfalls

Email is a powerful tool for marketing. But just like any other tool, it can be used poorly. At Mail Blaze, we have come across our fair share of email marketing campaigns that didn't meet expectations. Here are the top five pitfalls email marketers keep stumbling into.

Best Practice

Bulk Email Best Practice

If you’re spending time and money putting together an email marketing campaign you want to be sure that your messages are being delivered to their recipients. Unfortunately, bulk emails can look like spam to an email client, in which case they’ll be blocked or filtered out. Here are a couple of g...

Email Design | Mail Blaze

Building An Email Newsletter

Before you begin building an email newsletter, you need to do some planning. Consider who you are sending emails to, how frequently you are going to send them, what kind of content you are going to include, and what sort of visual design you want. Most importantly, you need to ask yourself why yo...

Email Marketing

What is email marketing?

If you’re a business owner and you want to market your product or service, the first thing you’ll ask yourself is how to reach your target audience. On the top of your list should be email marketing. In essence, email marketing is the sending of promotional messages via email. It’s the oldest dig...

Testing

How To Improve Your Email Marketing ROI

We've said it before; email marking is the good old trusty steed of online marketing, time and again delivering consistently good results and a high ROI. Although email has been declared ‘dead’ countless times over the past decade, it always makes a solid industry come-back. Each time, bringing w...

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Avoiding the Spam Folder: 6 Do's and Don'ts

Make your subscribers feel at home with welcome emails