Thinking | Email Marketing Blog

Dancing towards success: Zumba Fitness’ most successful campaign

In this case study, we dive into the electrifying world of Zumba Fitness and explore how they mastered the art of captivating their audience through personalised videos.

Email Marketing | Subscription

It’s instant, it’s innovative, it’s Instagram: How to grow your email list with Instagram

Are you eager to unlock the secrets of leveraging Instagram to skyrocket your email list? Look no further! In this electrifying article, we reveal 6 mind-blowing strategies that will have your email list exploding with eager subscribers.

Audiences

Unleashing the power of buyer personas for maximum impact

Ever wondered what sets top-performing companies apart from the rest in the fiercely competitive world of marketing? Well, the secret sauce lies in harnessing the true potential of buyer personas. Find out what they are and how you can use them for unprecedented success.

Best Practice

How to use GIFs in your email campaigns

We’re living in a time when audiences are constantly hungry for more and more engagement. As marketers, we literally have no room for slack. Read this article to find out how you can use GIFs in your email campaigns to increase engagement.

Email Lists | Subscription

How to use your unsubscribe page to keep your subscribers

Did you know that when your subscribers want to bid you farewell, there are some clever ways to possibly make them reconsider? We explore those lifesaving tactics in this article.

Templates | Mail Blaze

New product launch: How to announce it

Is coming up with a killer product launch the next thing on your list? Well, stick around because this article is going to give you some tips on how to make your next product launch the best one yet.

General | Email Marketing

The lasting impact of COVID-19 on consumers

Sometimes, it's good to take a moment to reflect on significant moments in our lives. In this article, we reflect on the COVID-19 pandemic and discuss some of the lasting impact it has had on consumer behaviour.

Email Marketing | Email Deliverability

The role of Artificial Intelligence in email marketing

By harnessing the power of machine learning, natural language processing and predictive analytics, AI is breathing new life into the age-old practice of email marketing. Read this article to find out how.

Mail Blaze | Best Practice

The power of alt text in communications

Did you know that one important tool that helps create an inclusive online experience is alt text? Read this article to find out what it is and how you can use it to enhance your communications.

This is Our Thinking

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Dancing towards success: Zumba Fitness’ most successful campaign

It’s instant, it’s innovative, it’s Instagram: How to grow your email list with Instagram