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Copywriting
Email copywriting matrix

Email copywriting matrix

Ready to take your email copy to the next level? We've got you covered, have a look at our copywriting matrix to help you create better copy.

Copywriting
Email Marketing Copywriting Tips

Email Marketing Copywriting Tips

Great copy can inspire and draw a reader in. As important as it is to have well-designed emails and imagery that complement your content, your copy needs to clearly convey your message.

Content Marketing | Copywriting
Bold copy based email campaigns

Bold copy based email campaigns

Have you been toying with the idea of creating a bold, creative email campaign with high-impact text? We’ve rounded up a few great examples to get you inspired so you can get your own campaigns off the ground.

Content Marketing | Copywriting
Should you be using emojis in your emails?

Should you be using emojis in your emails?

Emojis. They are everywhere, in your text messages, and all over your social media channels, but should they be used in your email marketing?

General | Copywriting
Are you Leveraging Dynamic Content in Your Email Programmes?

Are you Leveraging Dynamic Content in Your Email Programmes?

Incorporating dynamic content goes beyond simply personalizing the basics of your email. It allows you to tailor your campaigns based on how you’ve segmented your audience according to their specific individual attributes.

Content Marketing | Copywriting
Keeping Content Relevant

Keeping Content Relevant

Fact: your website content is one of the main reasons why people keep coming back to your site and remain subscribed to your email campaigns. A recent stat from Jupiter Research reported that 51% of people surveyed will unsubscribe if content is not interesting. It certainly isn’t a stat you want...

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