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Content Marketing | Copywriting
Are you catering for skim readers?

Are you catering for skim readers?

Did you know that, according to eye-tracking studies, few individuals read emails from beginning to end? The average person will spend 10 seconds reading an email. This article will guide you on how to cater to these individuals.

Content Marketing | Copywriting
UX writing vs. copywriting

UX writing vs. copywriting

Did you know that many people often confuse a UX writer with a copywriter? This article discusses the difference between these two types of writers and discusses how these two writing categories can benefit your business.

Content Marketing | Copywriting
Copywriting vs. content writing

Copywriting vs. content writing

We compare some of the distinctions between copywriting and content writing in this article. What part does each style have in developing a strong brand? Let’s find out.

Copywriting
Email copywriting matrix

Email copywriting matrix

Ready to take your email copy to the next level? We've got you covered, have a look at our copywriting matrix to help you create better copy.

Copywriting
Email Marketing Copywriting Tips

Email Marketing Copywriting Tips

Great copy can inspire and draw a reader in. As important as it is to have well-designed emails and imagery that complement your content, your copy needs to clearly convey your message.

Content Marketing | Copywriting
Bold copy based email campaigns

Bold copy based email campaigns

Have you been toying with the idea of creating a bold, creative email campaign with high-impact text? We’ve rounded up a few great examples to get you inspired so you can get your own campaigns off the ground.

Content Marketing | Copywriting
Should you be using emojis in your emails?

Should you be using emojis in your emails?

Emojis. They are everywhere, in your text messages, and all over your social media channels, but should they be used in your email marketing?

General | Copywriting
Are you Leveraging Dynamic Content in Your Email Programmes?

Are you Leveraging Dynamic Content in Your Email Programmes?

Incorporating dynamic content goes beyond simply personalizing the basics of your email. It allows you to tailor your campaigns based on how you’ve segmented your audience according to their specific individual attributes.

Content Marketing | Copywriting
Keeping Content Relevant

Keeping Content Relevant

Fact: your website content is one of the main reasons why people keep coming back to your site and remain subscribed to your email campaigns. A recent stat from Jupiter Research reported that 51% of people surveyed will unsubscribe if content is not interesting. It certainly isn’t a stat you want...

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