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Email Marketing
6 email marketing tips to increase your open rates

6 email marketing tips to increase your open rates

If you feel your open rates are lacking, it's time to get creative with your email marketing strategy. In this article, we'll take you through 6 email marketing tips to increase your open rates.

General | Email Marketing
The future of email marketing: Predictions for the next five years

The future of email marketing: Predictions for the next five years

Email marketing has come a long way since its inception in the early days of the internet. While email marketing has remained a popular and effective marketing tool, the way we use it is constantly evolving. Find out how.

Email Marketing
From open to conversion: How to create a seamless email marketing funnel

From open to conversion: How to create a seamless email marketing funnel

To create a successful email marketing campaign, you need to create a seamless email marketing funnel that leads your subscribers from opening your email to converting them into customers. Read this article to find out how.

Content Marketing | Email Marketing
Email marketing for schools: How to keep parents and students engaged

Email marketing for schools: How to keep parents and students engaged

Did you know that email marketing can be a powerful way for schools to engage with their audiences? In this article, we explore the different scenarios in which schools can use email marketing to their advantage.

General | Email Marketing
The case for success: How Dell increased revenue by 109% with a GIF

The case for success: How Dell increased revenue by 109% with a GIF

How do you create email campaigns that actually work? One way is to study email marketing-related case studies to learn from the successes and failures of others. In this article, we explore one of Dell's most successful email campaigns.

Content Marketing | Email Marketing
Why storytelling is the future of email marketing

Why storytelling is the future of email marketing

We humans love stories. We have been telling stories since the dawn of time, passing down legends and myths from generation to generation. In this article, we explain why using storytelling in email marketing is a powerful tool to captivate your audience and make your brand stand out.

Content Marketing | Email Marketing
Email marketing for Gen Z: Strategies to connect with the next generation

Email marketing for Gen Z: Strategies to connect with the next generation

Are you looking to reach the elusive Gen Z audience with your email marketing efforts? In this article, we take you through tried-and-true tactics to help you to capture this generation.

Email Marketing | Best Practice
A journey to the dark side: Optimising your emails for dark mode

A journey to the dark side: Optimising your emails for dark mode

Are you ready to take your emails to the next level? It's time to embrace the dark side and optimise your emails for dark mode. In this article, you'll learn about what dark mode is and how to optimise it like a pro.

Email Marketing | Best Practice
Email makes the world go green: Eco-friendly marketing practices you can use

Email makes the world go green: Eco-friendly marketing practices you can use

Did you know that by adopting eco-friendly email marketing practices, businesses can reduce their carbon emissions and contribute to a healthier planet? Find out how in this article.

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