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Email Marketing | Calls To Action
Best practices for call to action buttons

Best practices for call to action buttons

Focusing on interactive components that encourage subscribers to take action, such as call-to-action (CTA) buttons, will help your business generate more leads and clients. In this article, we'll go through how to develop CTA buttons that are effective.

Email Marketing
Email marketing tips for lawyers

Email marketing tips for lawyers

Many people go years without needing legal services and businesses that promote services like "online will creation" create additional competition for lawyers. Because of this, lawyers must put in more effort than ever to stay profitable.

Content Marketing | Email Marketing
How to use storytelling in your email marketing campaigns

How to use storytelling in your email marketing campaigns

Marketers are constantly searching for different approaches to captivate, retain and convert the interest of their customers. In this article, we will look at how you can use storytelling in your email marketing strategies to motivate and persuade your customers to take action.

Email Marketing
Email marketing vs. newsletter advertising

Email marketing vs. newsletter advertising

Are you confused about the difference between email marketing and email newsletters? You’re not alone! It's a common misconception that sending out email newsletters and using email marketing to advertise your goods or services are the same thing.

Email Marketing | Best Practice
4 common email campaigns for small businesses

4 common email campaigns for small businesses

Choosing where to invest your marketing budget is a major decision to make for small businesses. You need to make sure that the digital marketing strategies you are using are both affordable and successful if you want to generate new leads while keeping your present customers interested.

Email Marketing
How to determine the best time to send your audience an email newsletter

How to determine the best time to send your audience an email newsletter

Every email list consists of a group of people with distinctive routines and everyday habits. Depending on the target market, these can differ greatly. The most effective time to send marketing emails will not always be the same for a restaurant or law firm. You have to know your target audience.

General | Email Marketing
Email marketing and non-profit companies

Email marketing and non-profit companies

Traditionally non-profit companies or charities favour more traditional forms of marketing like fundraisers or other face-to-face events.

Content Marketing | Email Marketing
Email marketing and SEO: A perfect pair

Email marketing and SEO: A perfect pair

In this article we’ll cover what SEO and Email marketing is, why email marketing can be useful to drive SEO performance and ways to promote SEO campaigns through your email efforts.

Email Marketing
Bulk emailing in South Africa

Bulk emailing in South Africa

Bulk emailing sometimes gets a bad rap. A lot of people feel that bulk email is synonymous with spam, but that really couldn’t be further from the truth. In this article we’ll look at bulk emailing in South Africa and how using an email marketing platform can help you send out email campaigns tha...

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