UTM codes and email marketing:Up your analytics

If you’re trying to understand more about the behaviour and actions your subscribers are taking after they receive your campaigns, UTM codes can help you do so.

Email anxiety is real here's how to overcome it

It’s not just email marketers who feel the pressure of sending emails. To help you overcome your fears, we’re going to look at tricks you can use to help you stifle those nerves and start building ...

Use email marketing to help you get to know your audience better

How can we use email marketing to get to know our audience better? Having a large list of subscribers may seem great, but you want to have an engaged audience that actually buys your product or mak...

How to create an email marketing strategy

It’s said “if you fail to plan you plan to fail” and when it comes to email marketing this is true too. Creating an email marketing strategy is not complicated at all. We’ll guide you through the p...

Email marketing vs social media marketing

We often get asked whether it’s better to focus on email marketing or social media marketing. The answer however isn’t that straightforward. Let’s look at the facts to help you understand different...

Learn more about emails with our list of email-related books

If you’re an avid reader this is the blog post for you. If you’re looking to learn more about email marketing or just broaden your knowledge on the subject - keep reading. Our comprehensive list of...

How to measure your email campaigns effectively?

Sending out email campaigns are a great way to engage with your audience, but do you know how to effectively measure whether or not they are producing the return on investment (ROI) you are looking...

Improve conversion rates by segmenting subscribers

Segmenting your lists in order to send recipients more pertinent emails is a good way to improve your subscriber's engagement with your campaigns.

The Value of A/B Split Testing Your Email Campaign

The value of A/B split testing lies in the fact that one can individually test any aspect of an email campaign against another to see which variable and combination performs best. Thereafter, the '...