The Mail Blaze A-Z guide of email marketing terms
We don’t believe in complicated processes or terms, that’s why we’ve come up with our own A-Z guide of email marketing terms so you can fully understand the exciting world of email marketing.
If you’re an avid reader this is the blog post for you. If you’re looking to learn more about email marketing or just broaden your knowledge on the subject - keep reading. Our comprehensive list of books can help broaden your knowledge and build on the success of your email marketing campaigns.
Please note these books are not listed in any specific order but have been chosen based on various online reviews.
With a 4.5 rating from 33 reviews on Amazon.com this book seems to be a great read to learn more about email marketing as a whole.
Some of the topics that are covered in this book are:
This book has a 5 star rating on Amazon.com gathered from 17 reviews. The main theme of the book according to its subtitle is“How Creatives Can Use Email Marketing To Connect With Their Tribe, Make An Impact, and Create Consistent Income!”
This book is great for anyone looking to learn more about how to grow their business through email marketing and social media. This book offers 150 pages of guided advice to help readers to understand the process and setting up effective email campaigns. It also helps you learn how to incorporate social media into your email marketing strategy.
The Dummies series of books is synonymous with further learning and understanding different concepts in an uncomplicated way. This is a great resource for beginners in email marketing to build a solid foundation to progress. The book covers key methods in email marketing as well as the tech behind email sending.
This book aims to “help entrepreneurs and small business owners leverage the power of email to build a business by attracting leads and turning them into customers, brand ambassadors, and revenue generators.” If this is something you are interested to learn more about then this is the book for you to read.
The book is meant to be a practical guide that offers techniques, conversion funnels, list segmentation and targeting methods that you can apply. There is also a great section in the book to help you understand the key metrics you need to keep your eye on.
Don’t take our word for it, read what Steve Nicholls from Executive Connexions said after reading Email Persuasion: “Ian's book is a must if you value straight talking advice and straightforward concepts for developing your business, without coming across as "salesey". Ian lives and breathes the concept of giving value in advance and soon after adopting his suggested strategies I had the most successful month of income I had ever had! You need to stick to the strategies contained within the book, and be patient. The ideas work.”
As this book title suggests, this book is jam-packed with 300 email marketing tips to help you succeed and grow. Packed with strategies, advice and ideas on how to make your subscriber list grow - this book is a great tool for anyone looking for practical guided advice. If you’re stuck and need some guidance, you’ll be able to draw inspiration from this book. It has a 4.5 rating from 97 ratings on Amazon.com.
Do you feel like you want to take your email campaigns to the next level? If you said yes, perhaps this is the book for you. Email Marketing Demystified is a book that offers lots of case studies and steps to help you create a powered-up email marketing strategy.
Drawing on the author’s PhD in Digital Marketing, this book is sure to offer you insights across the following topics:
Engagement is a widely discussed topic within digital marketing and email marketing is no exception. This book by Jack Stone is focussed on maximizing engagement in your campaigns. Engagement strategies are unpacked with tactics and case studies to help you see how you can increase your engagement and in turn boost your revenue.
Any marketing channel you invest in needs to offer a return on your investment. To understand what value a marketing channel provides you need to understand the analytics related to the channel. This book focuses on all analytics associated with email marketing, helping you understand and improve the campaigns you are building.
Find out what the true value of your email marketing efforts are and learn how to set up KPIs across deliverability, subscriber engagement, conversions and ROI.
We don’t believe anyone should feel like they “suck” at email marketing, but we know there are probably many people out there who wonder whether they are doing a good job or not.
This book may help to alleviate some of these fears but comes with a disclaimer from the author: “Please recognize this book isn't for everyone. If you're looking for an overnight fix to your business, then this isn't for you. However, if you're ready to make PERMANENT changes to your business and rake in so much money your competitors get jealous, then get ready for some mental fireworks - this book will change your life.“
(P.S this book is available on Kindle Unlimited for free)
Have you read any of these email-related books? Tell us in the comment section below which books you'd recommend we add to our list.
Email deliverability is a hot topic on everyone’s lips when it comes to email marketing. We often get asked: “How can I get my message into my subscriber’s inbox?” Although compelling subject lines, strong CTAs and kick-ass creative in your campaigns is part of our response we don’t want you to ...
Email marketing can be challenging and feel complicated when you start researching it in more detail. That’s why we believe there are so many myths surrounding email marketing out there. All these myths just add complication and confusion when you’re trying to decide whether email marketing is fo...
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