The Mail Blaze A-Z guide of email marketing terms
We don’t believe in complicated processes or terms, that’s why we’ve come up with our own A-Z guide of email marketing terms so you can fully understand the exciting world of email marketing.
It’s not just email marketers who feel the pressure of sending emails. Every day business professionals experience the dreaded anxiety of sending emails out to their contacts. If you feel discomfort when you send out emails - you could be experiencing email anxiety. You may be worried that you don’t have the skills or expertise to send good email campaigns or you might be wondering whether anyone will respond. Whatever the underlying reasons are for you feeling nervous about sending out an email, you need to know and understand that this is completely normal.
To help you overcome your fears, we’re going to look at tricks you can use to help you stifle those nerves and start building your confidence.
How to overcome your fear: When you haven’t ever sent an email marketing campaign, it can be daunting to know where to start and what to do. Take a deep breath and think about what you’re aiming to achieve. Once you have your goal in mind you can start thinking about what your audience would be interested in hearing more about.
To build up your confidence you can go through our article Email Marketing for Beginners.
How to overcome your fear: You are not alone. The anxiety you feel about personalisation efforts not working is directly related to the health of your list and data. As personalisation works with data variables, the easiest way to check whether your personalisation will work as intended is to go through those data fields.
An example of how to do this is to download a list of the subscriber group you intend to send your email campaign to. You can then open your list in Excel and use a filter to check for any blanks. You can then tell how many of your personalisations will appear blank if the fields are empty. An easy way to overcome any of these blank fields is to actually change your text a bit. So if you normally use Hi [FNAME], you can just remove the comma if you have many blank fields on your list.
How to overcome your fear: The best way to overcome this fear is to send yourself a test email and preview it on your mobile phone, even better if you can send a preview to someone else too that has a different mobile phone. This allows you to see how your email will be viewed on mobile by different people. Mail Blaze also allows you to preview your mobile email before you send your campaign.
How to overcome your fear: The first thing you can do is to pick images that complement your text. You can repeat important information in your text to further strengthen your messages like a date or a discount. If you are worried about your images not showing, you can keep your file sizes under 100KB and also add ALT text for each image.
How to overcome your fear:
Manage your expectations. There is no such thing as one size fits all when it comes to email marketing. To help you overcome this fear and feel less anxious, you need to tell yourself that email marketing is a long-term strategy that offers you the opportunity to keep refining and optimising your experience. The more you send the more you can improve.
Don’t focus on a specific number. Rather run tests to continuously increase your numbers across the board. This includes testing your subject lines, CTA buttons, your layout, etc.
How to overcome your fear:
Every email marketer isn’t necessarily a copywriter, but that doesn’t mean you can’t overcome your fear of making a spelling or grammar error. Firstly, a typo is usually unintentional but can look super unprofessional in an email.
A great way to get over your fear of grammar or spelling errors slipping through the cracks is to ask someone else to proofread your email campaign before you send it out. Another wonderful way to overcome this fear is to use a tool such as Grammarly to help spell check your content. Grammarly is really easy to add as a browser extension to your favourite browser and will help you improve all your business communication.
How to overcome your fear: The best approach to overcome this fear is to actually test your links separately from all the other elements in your campaign. So instead of testing your campaign content, design, etc. you should set up a separate part of your testing process just for your links. Without working links, your campaigns won’t reach the goals you want to achieve.
If you’re an avid reader this is the blog post for you. If you’re looking to learn more about email marketing or just broaden your knowledge on the subject - keep reading. Our comprehensive list of books can help broaden your knowledge and build on the success of your email marketing campaigns
Email deliverability is a hot topic on everyone’s lips when it comes to email marketing. We often get asked: “How can I get my message into my subscriber’s inbox?” Although compelling subject lines, strong CTAs and kick-ass creative in your campaigns is part of our response we don’t want you to ...
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