Transactional emails are a form of email communication that allows you to provide unique correspondence after the subscriber has performed a specific action on your website or app. This means they are a form of triggered email campaigns that is solely based on what the subscriber has done. A common example of a transactional email is a password reset email or purchase receipt. The main thing to keep in mind when it comes to transactional emails is that they are crucial to good customer experience and usually also have great engagement rates.
An example of how transactional emails work:
A subscriber has forgotten their login password. They select a button named reset password. The subscriber then receives a detailed email with all the information needed on how to reset their password. This allows them to now reset their password and continue on.
Transactional emails are wonderful tools as they allow you to facilitate an agreed-upon “transaction” between your business and your subscriber.
Transactional emails are really important as they help you:
Below we’ve highlighted some common campaign emails vs transactional emails to ensure you know when you need to use what kind of email communication.
KEEP IN MIND: Transactional emails are always based on some action from your subscriber.
|CAMPAIGN/ BULK EMAIL||TRANSACTIONAL EMAILS|
|Product Updates||Password Reset Emails|
|Company Announcements||Delivery Updates|
Most e-commerce businesses use some form of transactional emails. If your business is based on a subscription model or requires some form of login, you might want to consider using transactional emails.
PLEASE NOTE: You will only see the transactional email tab in your account if you have set up transactional emails.
Personalise your transactional emails: Make sure you personalise the email experience. Transactional emails don’t need to be cold and uninviting.
Include brand elements: Include your logo and brand colours. This ensures that your brand is easy to recognise as well as making your emails more attractive. If you’d like to design your email using one of our templates or create your own design, you can contact [email protected] and we can help you export the HTML code that you can use in your internal systems.
Did you know that transactional emails are the perfect way to cross-sell or upsell products to your customers?
A great example is product recommendations based on the customer's purchases. This can be a great way to boost your sales while still giving customers the information they want and need.
Another great way to add additional value through transactional emails is to actually provide more information than the customer might expect.
This could include bonus content, special offers, advice, product instructions etc.
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