Personalisation techniques: Beyond a name
What does personalisation actually mean, is it enough to just add a subscriber's first name?
Progressive profiling your subscribers means that you gather information from them over a series of interactions each time they visit your website, as opposed to bombarding them with a 15 field questionnaire when all they want to do is sign up for your newsletter. It's a great way to engage your...
Fill out the form and we will get back to you.