Audiences | General
Use email marketing to help you get to know your audience better

Use email marketing to help you get to know your audience better

How can we use email marketing to get to know our audience better? Having a large list of subscribers may seem great, but you want to have an engaged audience that actually buys your product or makes use of your services. This means you need to find out who your target audience is and at the same...

Audiences | Email Marketing
5 ways to use email marketing to build trust and credibility

5 ways to use email marketing to build trust and credibility

With access to infinite information, there’s no Love at first sight when it comes to business relationships either. Most customers want to build up trust and confidence in you before they buy from your business or make use of your services. Buying from people/businesses you like and trust is also...

Audiences | Segmentation
Personalisation techniques: Beyond a name

Personalisation techniques: Beyond a name

What does personalisation actually mean, is it enough to just add a subscriber's first name?

Audiences
Inactive Subscribers - We Give You 6 Reasons Why

Inactive Subscribers - We Give You 6 Reasons Why

Your valued subscribers, you have started to realise, haven't opened or clicked through your emails in quite a long time. They have essentially become 'inactive', much to your horror. Before you start to panic, we look at 6 reasons why this might have happened, which could help to identify what's...

Audiences | Content Marketing
Video Email - Facts, Figures and Benefits

Video Email - Facts, Figures and Benefits

Video Email Marketing, though still in its infancy in terms of solutions available, is gaining increasing popularity amongst marketers and subscribers alike. We look at some of the reasons for this and give you the facts and figures to make your own conclusions about it.

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