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Audiences | Email Marketing
Marketing psychology: This is what influences your customers

Marketing psychology: This is what influences your customers

Understanding the hidden aspects of consumer behaviour is within the scope of marketing psychology. This article looks at the major principles of marketing psychology to enlighten you to go above and beyond in your marketing efforts.

Audiences | Segmentation
Demographic survey questions you should be asking

Demographic survey questions you should be asking

Understanding who your customers are is important for your success. If you don't know what your customers' character traits are, segmenting and targeting them effectively may become difficult. Here is where demographic survey questions come in handy. Read this article to learn more.

Audiences | Email Marketing
Mapping out customer journeys

Mapping out customer journeys

Customer journeys help you identify crucial touchpoints where sending a well-timed email or showing a pop-up message could drive action and move them from simply considering using your product or service to actually buying.

Audiences | Segmentation
Apple Privacy Changes - what you need to know

Apple Privacy Changes - what you need to know

If you’ve been keeping up to date with digital marketing trends and news, you may have seen multiple articles about Apple’s Privacy changes that have recently been implemented. You may have skimmed over the articles or just ignored them, but we’d like to help you understand what it means for you ...

Audiences | Content Marketing
Email marketing for your cleaning business

Email marketing for your cleaning business

Find out more about why email marketing is a great channel to use to market your cleaning business.

Audiences | General
Use email marketing to help you get to know your audience better

Use email marketing to help you get to know your audience better

How can we use email marketing to get to know our audience better? Having a large list of subscribers may seem great, but you want to have an engaged audience that actually buys your product or makes use of your services. This means you need to find out who your target audience is and at the same...

Audiences | Email Marketing
5 ways to use email marketing to build trust and credibility

5 ways to use email marketing to build trust and credibility

With access to infinite information, there’s no Love at first sight when it comes to business relationships either. Most customers want to build up trust and confidence in you before they buy from your business or make use of your services. Buying from people/businesses you like and trust is also...

Audiences | Segmentation
Personalisation techniques: Beyond a name

Personalisation techniques: Beyond a name

What does personalisation actually mean, is it enough to just add a subscriber's first name?

Audiences
Inactive Subscribers - We Give You 6 Reasons Why

Inactive Subscribers - We Give You 6 Reasons Why

Your valued subscribers, you have started to realise, haven't opened or clicked through your emails in quite a long time. They have essentially become 'inactive', much to your horror. Before you start to panic, we look at 6 reasons why this might have happened, which could help to identify what's...

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