You’ve done the work, set up a website, and are getting a steady stream of leads coming through your contact us page, but have you set up an email marketing strategy? Email marketing is one of the most cost-effective channels to grow your business but also help you get repeat customers. If that’s not a good enough reason to start your email marketing journey, email marketing helps you promote your full offer as well as build trust and credibility within your field.
You may be thinking, “guys this sounds great, but I really don’t have the time to figure out how to do this email marketing thing?” Well, we’re here to tell you how easy it is to set up and do.
All you need to do is use our user-friendly platform. You can create your own subscription form without the help of a developer, that can be embedded onto your website with a few simple clicks. Once your subscription form is set up, people who visit your website will be able to easily sign up to your newsletter and automatically be added to your list. If you have an existing list and you’re moving from a previous email provider to Mail Blaze, all you need to do is export your list of email addresses from your current provider and upload it via a CSV file in our system.
The next step would be to create your very own email template that you can use for your campaigns. You can then just update your content when you want to send out a campaign, which will save you a lot of time. If you don’t want to design your own, you can pick from more than 140 templates that are available for free on our email marketing platform and customise it to suit your needs.
Within the cleaning industry, it’s important to establish trust and credibility. This is because people are trusting you with their possessions and opening their homes or offices to you. The first place you can look to build your email list is by encouraging existing customers to sign up to your newsletter. These customers can be great advocates for your brand and can give you referrals.
The main thing you want to do to help you build your list is to capitalize on the website visits you are receiving. You should create something valuable that these visitors will want in exchange for their email addresses. In marketing we call these value-adds “lead magnets”.
Lead magnets for your cleaning business could include:
Value adds or lead magnets are a great way to build your list, as people feel like they are already receiving something from you for free. It helps them connect with your brand and start imagining what value they could receive from you if they were to pay for your services.
If you attend any events, a great thing to help you build your list is to actually ask people to sign up to your newsletter to keep up to date with what you're doing and offering.
The possibilities are literally endless! You’ll want to use email marketing to connect with your subscribers and keep your brand top of mind when they need you. This could include emails talking about specific cleaning materials you use that sets you apart, or methods to how you clean. Other great content ideas are introducing the individual members of your team or highlighting how your service can improve your customers' lives.
Cleaning companies will often also send out fun content pieces that describe people’s individual cleaning style, or handy tips about how often you should be cleaning certain items in your home.
A great way to connect with your subscribers is to actually showcase how your service has improved the lives of existing customers through testimonials or case studies.
If you’re still stuck on what to send, we’ve created a list of things you can send to your subscriber throughout the year.
Don’t delay, get started with your email marketing today.
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