A guide to using customer testimonials

Did you know that research from G2, a market leader in software reviews, shows that 92% of B2B buyers are more likely to make a purchase after reading a trustworthy review?

Fan & Fuel also discovered that 92% of people hesitate to buy if there are no user reviews.

What really makes testimonies important? In this article, we’re going to take a look at the significance of customer reviews/ testimonials and discuss how you can best use them to increase your sales.

What is a testimonial?

Testimonials are mainly given by satisfied customers who highlight the benefits of the products or services they purchased.

Testimonials are brief and concise and they are typically presented in the form of quotes. They include information about the product or service the client purchased as well as an explanation of how it has helped them with their problems or changed the way they do things.

The benefits of testimonials

Testimonials are generally simpler to ask for. Since they are brief and to the point, most customers would be happy to provide a brief review of your product or service, along with the benefits it provides.

Potential customers can benefit from receiving emails with testimonials, as this may persuade them to become loyal customers. People are 88% more likely to commit to a product or service when they see the results of other customers, which boosts your sales and revenue. According to Strategic Factory, using customer testimonials regularly can generate approximately 62% more revenue.

When done well, testimonials can also personalise your brand through the art of storytelling by a real customer.

The goal of search engines is to help customers locate the best businesses and results for their queries. In other words, reviews/testimonials affect which businesses show up for certain search terms. Using reviews and testimonials can boost search engine optimisation (SEO) and attract more search traffic.

How you can use testimonials

When crafting these emails, try to be creative and engaging for the reader. Change it up; you can include testimonials in the form of short or long texts, videos, images, or other suitable material.

1. Short product reviews

Product reviews are often the first thing that comes to mind when you consider customer testimonials. They provide insightful feedback and useful information for customers who are thinking about buying your products or services.

Punchy testimonials work best. Your email readers expect an immediate opinion on a product; they are unlikely to waste their valuable time reading long testimonials.

You can also ask for product reviews/testimonials via email or on your website.

2. Send video testimonials

A powerful marketing tool is a video featuring a customer who was successful using your product or service. These videos give your emails a personal touch and emotional richness.

These days, video is widely used in email marketing. Therefore, you can be sure that integrating video into your emails will satisfy your subscribers. You can also add a personal touch by presenting video testimonials from actual consumers rather than always producing promotional videos.

3. Storytelling

Using stories as testimonials in email marketing is another effective strategy. Sharing the story of a customer is an emotionally moving marketing strategy.

Another advantage of using storytelling is that it shows your subscribers that you value your customers enough to find out about them and share their stories.

Key Takeaways

Testimonials from real customers who are passionate about your product are a powerful way to support it. Let your customers do the praising for you in your emails instead of chanting your own praises.

Testimonials add a human touch to your email campaign. Real testimonials from actual customers who have used and appreciated a product or service your business offers can be incredibly persuasive to potential customers.

Businesses can distinguish themselves from competitors by using customer testimonials. This is especially the case for customers who have used competing products in the past but found yours to be the best. A hesitant customer can be persuaded to make a purchase by reading these useful testimonies.

Have you been using customer testimonials to attract potential customers and set your brand apart from others? If you have, please share your experience and tips in the comments section down below.


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