The Mail Blaze A-Z guide of email marketing terms
We don’t believe in complicated processes or terms, that’s why we’ve come up with our own A-Z guide of email marketing terms so you can fully understand the exciting world of email marketing.
Everyone strives to stay ahead of the curve and keep up to date with the latest trends in the industry. That’s why we’ve decided to round up the 2020 email design trends for you, so you can save time and incorporate some of these trends in your own campaigns. In 2020 a lot of focus has been placed on creating email campaigns that not only look beautiful but that also account for growing changes in technology across email clients and devices.
Even though there are many people who believe that email marketing is dead, we think that this couldn’t be further from the truth when you look at how the email marketing environment continues to change, grow and advance.
You’ve most likely seen or been asked whether you’d like to set your devices to Dark Mode or dark them. Depending on the browser you use, it would be a setting you can change or even an extension (or a combination of both).
Practically, when this setting is enabled it changes your interface background from light to dark. What most people don’t realize however is that it doesn’t actually invert the colours, fonts or other content pieces but just shifts them to create better contrast.
There are many reasons why dark mode has become popular:
How does Dark mode affect email creation?
Your emails may look different if your subscribers have dark mode enabled. You can keep these things in mind when you want to optimise for dark mode:
There is a massive trend towards minimalistic design. The saying “less is more” truly applies when it comes to this trend. A lot of email marketers are opting to apply minimalistic design principles when designing their campaigns. Some clear positives of using this design principle are that it keeps your emails focussed and clear. This helps your subscribers complete the action you wish them to complete.
Harry’s Minimalistic email design
A big trend we’ve seen is the rise of the use of 3D images in email campaigns as shown in the below examples. Adding 3D images provide “texture” and realism.
Use of 3D images in Magic Spoon campaign
There is a definite rise in interactive elements across marketing channels with more and more companies opting to use interactivity in their marketing efforts. Email campaigns are no different. 2020 has seen a rise in interactive email campaigns with some businesses even including elements of gamification for their audience to enjoy.
The below example shows how the brand Bose incorporated interactive elements to their Black Friday emails. The subscriber is able to “scratch-off” the circle to reveal the discount available.
Bose Interactive campaign
Good copy can change everything when it comes to marketing messages but so can typography. Choosing which fonts to use and how to balance them is really important when setting up your email campaigns. Font choice can affect how people read and feel about the content in an email. There has been a lot of speculation about whether email marketers should use web fonts in their campaigns or not.
A lot of marketers are opting to use bold text without any imagery in their mails to capture their audience’s attention and keep them focussed on one theme.
Other trending font applications that have surfaced in 2020 are:
How about we campaign
Have you tried to incorporate any of these design trends into your campaigns lately? Tell us which one’s are your favourite in the comments below.
Email deliverability is a hot topic on everyone’s lips when it comes to email marketing. We often get asked: “How can I get my message into my subscriber’s inbox?” Although compelling subject lines, strong CTAs and kick-ass creative in your campaigns is part of our response we don’t want you to ...
Fill out the form and we will get back to you.