Font selection for your email campaigns
Web-safe fonts...ever heard of them? Well, it’s really important to know and understand what web-safe fonts are all about. In this article we’ll unpack how you can choose fonts for your email campaigns that will render beautifully no matter what email client your subscriber uses.
Not all fonts are created equal. Let me qualify that statement, not all fonts used in your email campaigns will appear the same in different email clients. Why is that? Well, it’s because not all fonts that are designed are web-safe fonts.
Web-safe fonts are fonts that will render correctly just about anywhere where you use them. You might recognise some of these web-safe fonts:
Not very excited that you’re limited to web-safe fonts? Let’s take a closer look at why these are actually not a bad choice:
What are the cons when using web-safe fonts?
The below example illustrates the difference between sans-serif and serif fonts. You can see Sans-serif fonts are modern and don’t include extra strokes like Serifs do.
Explore further about Content Marketing article here.
A comprehensive guide to open rates
Better open rates usually translate to better click-through rates, but now you see your open rates are declining. What do you do? This article will unpack the science behind email open rates and he...
The email marketers periodic table of elements
Learn all about email marketing by taking a closer look at all the elements involved in the email marketing journey.
The Mail Blaze A-Z guide of email marketing terms
We don’t believe in complicated processes or terms, that’s why we’ve come up with our own A-Z guide of email marketing terms so you can fully understand the exciting world of email marketing.
Explore further about Content Marketing article here.
A comprehensive guide to open rates
Better open rates usually translate to better click-through rates, but now you see your open rates are declining. What do you do? This article will unpack the science behind email open rates and he...
The email marketers periodic table of elements
Learn all about email marketing by taking a closer look at all the elements involved in the email marketing journey.
The Mail Blaze A-Z guide of email marketing terms
We don’t believe in complicated processes or terms, that’s why we’ve come up with our own A-Z guide of email marketing terms so you can fully understand the exciting world of email marketing.
A comprehensive guide to open rates
Better open rates usually translate to better click-through rates, but now you see your open rates are declining. What do you do? This article will unpack the science behind email open rates and he...
A comprehensive guide to open rates
Better open rates usually translate to better click-through rates, but now you see your open rates are declining. What do you do? This article will unpack the science behind email open rates and he...
The email marketers periodic table of elements
Learn all about email marketing by taking a closer look at all the elements involved in the email marketing journey.
The Mail Blaze A-Z guide of email marketing terms
We don’t believe in complicated processes or terms, that’s why we’ve come up with our own A-Z guide of email marketing terms so you can fully understand the exciting world of email marketing.
Still haven't found what you are looking for?
Book a demo with us and see Mail Blaze in action, or reach out to our support team for expert assistance. We're here to help you every step of the way!
Still haven't found what you are looking for?
Still haven't found what you are looking for?
Book a demo with us and see Mail Blaze in action, or reach out to our support team for expert assistance. We're here to help you every step of the way!
Book a demo with us and see Mail Blaze in action, or reach out to our support team for expert assistance. We're here to help you every step of the way!
2025 © Mail Blaze. All rights reserved.