Have you tried using Canva to create your email marketing assets?

Canva has taken the world by storm with its user-friendly design platform and templates. With a free subscription allowing you access to quite an extensive library of templates, illustrations and even photographs, there’s definitely a lot you can do to create amazing assets for your email campaigns.

What is Canva?

Canva is an online tool that allows people to design creative assets for any of their marketing campaigns.

Who can use it?

Anyone can use Canva. All you need to do is create a profile and you are good to go. Its easy-to-use interface can help anyone easily understand how to use the platform to make any kind of creative assets that they need for their business.

Why you should consider using Canva?

If you’re a start-up or don’t have a marketing budget to have professional marketing collateral made for you, Canva may be the answer for you.

Benefits of Canva:

  • A wide variety of templates available.
  • There are a good amount of free stock images you can choose from.
  • The basic account is free.
  • It’s easy to use.
  • It saves you time as the sizes needed for various channels are already available (and if you upgrade to Pro you can resize assets in one click)
  • All your designs are saved in one place, making it easy to repurpose or reuse.
  • You can upload your own images to use.

How to use Canva for your email campaigns:

Step 1: Sign up for an account

Step 2: Decide what asset you need to create, for the purpose of this example, we’ll pretend we are designing an email header.

Enter email header as per the example below:

Email header search
Email header

Step 3: You can choose to create a header from a template or start with a blank slate.

Email template chosen
Email template chosen

Once you have picked a template or used the blank template you will see the page below. We’ve selected the Retro Hotel template to illustrate.

Canva Retro Hotel Template
Email Template: Retro Hotel Example

Now you can start personalising your design.

Play around with different fonts, placements and colours.

Updating fonts and backgrounds in Canva
Play around with fonts and backgrounds

Step 4: Once you are done with your design you can easily download your image.

Select DOWNLOAD > Select the File format you want to save this in (we chose PNG) and select the download button. Your file will now download.

How to download your asset
Downloading your asset

Voila - you have a new asset you can use!

Final Asset from Canva
Final Asset from Canva

You should spend some time playing around with the different options available to you in Canva and see how you can use Canva to set your email campaigns apart from the rest.

If you want to learn more about Canva and how to use Canva for your email marketing campaigns, visit their resource centre.

Let us know if you’ve tried Canva to create any of your assets before.


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