The Mail Blaze A-Z guide of email marketing terms
We don’t believe in complicated processes or terms, that’s why we’ve come up with our own A-Z guide of email marketing terms so you can fully understand the exciting world of email marketing.
Any e-commerce business must prioritise customer satisfaction. Your customers' experience when they visit your website sets your company apart from competitors. The order confirmation email you send customers after they make a purchase can be used to gauge how they feel about the online purchasing experience.
Online shoppers love order confirmation emails. This is for obvious reasons, of course. Order confirmation emails reassure the customer that their order has been successfully placed. Without receiving one, a customer might believe their transaction hasn't gone through correctly and possibly lose their cool. To ease their minds with a timely order confirmation email, you’ll have to be a pro at email confirmation best practices.
If you have never sent a confirmation email but would like to include order confirmation emails in your email marketing strategy, read this article to learn how to set up effective campaigns with high open rates due to sending order confirmation emails.
After a customer makes a purchase from a company's online store, the company emails the customer an order confirmation to inform them that their order has gone through successfully.
Order confirmation emails are essential because they help you gain your customer’s trust and shape solid relationships.
They also inform the customer about what is coming next. This is the best time to tell the client when they can expect to receive the order.
Interestingly, order confirmation emails receive an open rate reaching up to 60%. This makes them an excellent channel to market your brand even more and provide your customers with useful information that will keep them coming back for more.
All elements listed below are included in the best order confirmation email.
Now that you know what an order confirmation email is, why it is essential and what is included in it, it’s time to know how you can crack the code and break the secrets of creating the best order confirmation emails.
You might wonder, “When is the best time to send an order confirmation email?” The answer is simple: there is no better time to capture a customer than right after they have interacted with your brand. Try to send this transactional message as quickly as possible. It will assure your customer that they have done the right thing and that your company can be trusted.
Use a unique subject line for your order confirmation email to stand out in the customer's cluttered inbox and make it simpler to find.
Some examples of clear subject lines that you can use are listed below.
Be sure to add elements like the order number, the customer's name, your company’s name and a friendly tone to get your customers to open your email with no hesitation.
After your customer has seen that they’ve successfully managed to place an order with your company, you don’t have to end things there. This is a great opportunity to have a smart call to action(CTA) that will benefit you even more.
A good next step or CTA for your customer, for example, is to redirect them to your online store to view similar products or services. However, take care not to distract them from the main point — the order information.
So, perhaps place a CTA button that says, “More products like this” at the end of the email and keep the order information at the top.
Remember, 60% of customers check their emails on their phones while simply strolling around. Therefore, your order confirmation email template must render flawlessly on a mobile device as well as a desktop. You don't want to come across as suspicious.
Order confirmation emails are a great way to give your online store a more personal touch.
We hope that both new and seasoned e-commerce companies have benefited from our article's advice on how to write powerful order confirmation emails that will help them build long-lasting relationships with their customers.
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