Mail Blaze is a marketing automation system made specifically for companies that use email to communicate with their target audiences.

In this article, we'll go into great detail on the value of email marketing as well as what Mail Blaze offers. We will also showcase Mail Blaze’s unique features to show the benefits of using our platform.

Why is email marketing important?

Email marketing is broadly perceived as an outdated strategy. However, the advantage of email marketing to a company's entire marketing plan is well known to marketers.

Email marketing is an effective technique for interacting with leads, nurturing them and converting them into customers.

According to Hubspot, 73% of millennials prefer emails over other forms of communication from businesses and 40% of B2B marketers believe email newsletters to be the most important factor in their content marketing success.

The numbers don’t lie. Email marketing is still, statistically speaking, one of the most successful marketing strategies and your email service provider should be assisting you in getting the greatest outcomes.

Having seen why email marketing is still a powerful email marketing channel, it’s time to see why you should invest in a system that is built to help you grow your business, such as Mail Blaze.

Hesitating to change your email system?

We understand that after years and years of using an email system, it can be difficult to consider change. However, it’s important to measure if your hesitation to look for newer options is not detrimental to your business's growth.

You’re probably hesitant to change your email systems because:

• You're accustomed to it
• You think it’s going to be a hassle to switch over
• You’re tied into a long-term contract
• You haven't thought about a different platform or a reason to switch.

Whenever we onboard our new clients, we always learn that the above reasons were exactly what kept them from seeking change.

About Mail Blaze

For over 12 years we have worked with a number of thriving businesses in South Africa. We’ve had an opportunity to do great work with The Yard Effect, a full-service digital marketing and creative agency. We’ve also worked with We Love Pets SA, a supplier of pet-based products that specifically focuses on the South African market and that aims to bring locally made and sourced pet products and services to pet lovers.

As we work to provide our customers with the greatest possible levels of assistance and guidance, our team of email professionals shares a love for email marketing and customer care.

Our belief

Our motto is: your success is our fuel. At Mail Blaze, we believe that emails have the ability to establish personal connections between people. We also believe that they play a crucial role in helping you develop lasting connections with your audience.

Here’s why you should switch to Mail Blaze

In order to support you in achieving your email marketing goals, Mail Blaze provides you with the following:

• Excellent guided support by our support team
• A drag and drop editor that's simple to use
• Simple setup of your forms and pages linked to subscriptions
• Personalisation
• No matter the plan you are on, you get access to all templates.
• Built-in tracking and reporting
• Custom fields
• Transactional emails
• Pay As You Go packages (where you pay for email credits)
• Monthly subscription packages (where you select the number of contacts you have and pay a monthly fee).
• A free 14-day trial (with access to all functionality and features; access to all templates; capability to send to a list of 500 subscribers during the trial period)

Conclusion

With its automation, flexibility and intelligent capabilities, Mail Blaze can be a game-changer for a business looking to use email marketing. Starting with our 14-day trial is a great idea to get a sense of how our platform works. You can upgrade to premium plans as your marketing needs increase.

If you want to learn more and speak to a sales consultant about how Mail Blaze can make your life easier, email [email protected] or call us on +27 21 486 1870. You can also learn more about our platform in comparison to other leading platforms here.