4 common email campaigns for small businesses

Choosing where to invest your marketing budget is a major decision to make for small businesses. You need to make sure that the digital marketing strategies you are using are both affordable and successful if you want to generate new leads while keeping your present customers interested.

Email marketing remains one of the best channels that businesses can use to connect with and engage their customers, despite the popularity of alternative marketing channels like social media.

The lead generation, lead conversion, and revenue-generating capabilities of your small business can all be enhanced through email marketing.

Customers on your email list can be informed of new products, discounts and other services through email marketing, which is a form of marketing. Educating your potential customers about the benefits of your brand or keeping them interested in your content in between purchases may also be a gentler email marketing sales technique that is necessary.

In this article, we will discuss four commonly used email marketing campaigns, along with some tips on how you can use them to expand your company's reach.

Let’s jump right into it.

1. Welcome emails

Making a great first impression is something everyone strives towards. Your welcome email, or a series of welcome emails, can help to give subscribers a positive first impression of your brand.

When you send welcome emails to new subscribers, you want to wish them a hearty welcome and send them relevant content at a moment when they expect to receive information from you . 74% of customers anticipate receiving a welcome email as soon as they subscribe. Within 48 hours of subscribing, new leads are most engaged.

Depending on the subscribers and personalisation, open and click-through rates may vary. However, because their interest in the business is still fresh, when they receive such emails, these emails achieve a high open-rate.

2. Email newsletters

Email newsletters are one of the most popular and widely used email marketing strategies that companies commonly use to build their brand by connecting with their customers and updating them about any new developments in their business. An email newsletter is a useful tool for small businesses to share knowledge and tools with their subscribers. Adding value to your subscribers' inboxes is crucial; to do this, generate interesting content about new services and products.

Through email newsletters, you can establish lasting connections with your readers by providing quality content frequently enough to grab the interest of potential customers.

3. Acquisition emails

Acquisition emails can assist your small business in acquiring subscribers who have chosen to receive your emails but haven't yet become clients. This helps you to turn people who are interested in what you offer into clients. The easiest way to do this is to engage with your subscribers frequently about the benefits of your offer through compelling content, offers, promos and educational content if applicable. Acquisition emails are a great way to target customers who have shown some interest in what your organisation has to offer. They can drive additional revenue and move leads through the conversion funnel more quickly.

4. Promotional emails

Promotional emails are a fantastic opportunity for your small business to increase sales, signups and new product offerings. Promotional emails contain discounts and other incentives to persuade your audience to purchase your products or take up your services. Use promotional emails to drive new items or services to subscribers, reward engaged subscribers with special offers and cross-sell products to your clientele.

Your small business can gain a lot by putting into practice an effective email marketing campaign. Make sure you use the appropriate email marketing campaign to help your small business achieve its objectives. Remember that if your reader finds your email to be extremely valuable, they are more likely to forward it to others and/or share it with them, so be sure to always include your social media share buttons. This is another opportunity for you to gain new subscribers and potential customers.

Are you eager to learn more about how to begin using email marketing? Get in touch with the Mail Blaze team today.