The email marketers periodic table of elements
Learn all about email marketing by taking a closer look at all the elements involved in the email marketing journey.
Videos are not just for YouTube, your website or social media channels. They can be a great addition to your email marketing campaigns. The speed of everything is evolving rapidly and as marketers we’re rushing about to keep up to date with the latest trends. For email marketers, this means we’ve definitely been taking a closer look at the inclusion of videos in email campaigns.
Video is a powerful tool to help you connect with your audience in a personal way and also offers you a way to distribute a longer message in a short engaging format.
It’s simply email marketing campaigns that contain videos. It’s really easy to add to your campaigns and if you’ve already got videos you’re halfway there.
Let’s look at 10 video marketing stats to see how people feel about video marketing in general:
It’s clear that video marketing can go a long way to helping you reach your overall goal, but let’s look at how it can benefit your email marketing efforts.
If you look at the below image, which email would you rather get? I’m sure most people would agree that the email that includes a video is much more inviting and captures your attention in a better way than the long email on the left.
Using the word “video” in an email subject line can increase open rates by 6%. (SuperOffice)
Studies show that you can significantly increase your open rates by using the word “video” in your subject lines.
Let’s look at some fun examples of how you can do this:
It’s a good idea to have the word “video” in combination with a personal angle too. People love to feel connected and teasing that a video has been especially created for one of your subscribers is a great way to get them to engage with your campaign.
As mentioned before, everyone loves a good exclusive. Distributing exclusive content through your email campaigns is a great way to connect with your audience, curry favour and build loyalty - video is a great way to do this.
Behind-the-scenes: Show videos of what happens behind the scenes at your business, from process reviews, office tours or any other exciting behind the scenes info.
Product Previews: If you have new products launching soon, release a sneak peek preview video about the product pre-launch to generate some buzz. You could even open pre-orders.
Exclusive demos: Share exclusive demos of your products or services through your email campaigns.
We don’t ever recommend that you embed videos into your email campaigns. We don’t because it can cause you to be flagged for spam as well as the fact that most email clients do not support embedded video content. How do you get around this?
By using a thumbnail image. A thumbnail image is a static image that you can add to your email campaign that is clickable and leads a subscriber to where your video is hosted (like YouTube, Vimeo or even your website).
Technically your video is essentially not hosted within your email and the reason why you would include your video in this way is because:
Video customer testimonials: Getting great feedback from customers? Try and create video testimonials. These videos are great to encourage new leads to become customers.
Product close ups/benefits: Have some products that require you to educate your audience a bit more? You could create short explainer videos about the product. If your product has any sort of special packaging, you could easily create a product close up video and highlight special details about the product.
Behind the scenes: The possibilities are endless in terms of behind the scene videos. You could talk about your business process, showcase product picking and packing, team meetings, office tours, etc.
List style videos: List style videos and articles are extremely popular. You could compile your very own top 10 products, top 10 facts or whatever other listicle style content you can create through a video.
Are you using videos in your campaigns yet? If not, tell us what is holding you back in the comments below.
If you’re an avid reader this is the blog post for you. If you’re looking to learn more about email marketing or just broaden your knowledge on the subject - keep reading. Our comprehensive list of books can help broaden your knowledge and build on the success of your email marketing campaigns
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