The email marketers periodic table of elements
Learn all about email marketing by taking a closer look at all the elements involved in the email marketing journey.
The global pandemic has hit the hospitality industry hard. Ever-changing regulations, where businesses have not been able to go about business as usual (as well as additional costs arising from having to comply with safety and health regulations) has made it a tough time for a lot of restaurants in the industry.
With more people looking to start venturing out and support local businesses, email marketing can offer you a great opportunity to connect with your audience. We’ll show you how you can use email marketing as a channel to create worthwhile experiences that your visitors will enjoy and want to share with others.
You may be thinking that you don’t have time to do another “marketing thing” in between running your business, managing your staff and creating wonderful food for your patrons, but we’re here to show you how easy it is.
Email marketing isn’t difficult and doesn’t have to take up lots of time. Once you’re set up you’ll be able to use your email channel to generate more interest and in turn more money for your business.
Email marketing helps you build connections. By using this very personal communication method, you are able to build relationships that will keep people coming back for more.
Using this marketing channel allows you to promote your business. You can inform people about your weekly specials or any new additions you may have added to your menu.
Do you host any special events? Use email marketing to let your customers know about these events and ensure you invite them to join.
You may be thinking that you’re already doing all of the above things via your social media, but did you know organic posts don’t always get seen by your followers? Email however lands directly in your subscribers’ inbox and therefore means that it is more likely to be seen. You also need to take into account that most people check their email accounts daily whereas they don’t necessarily check their social media that often.
So we’ve sold you on email marketing as an activity to help you connect with your audience and build some more recurring revenue. Now how can you build your list?
First things first, don’t be shy about asking people to join your email list. You can do this in the following ways:
There are SO many things you can do when you start your email marketing journey, and attracting new customers is one of them. Below you’ll see some inspiration on how you can use email marketing to attract new customers:
We know starting anything new can be daunting, or perhaps you’re just feeling a bit low on inspiration on what to share. Check out some campaign ideas and templates we’ve put together just for you.
Why not send your audience a thank you email to thank them for being on your newsletter list and for supporting your business. This is a great way to connect and also make your audience feel special.
Tell your audience about it! A new menu item can create excitement and also encourage subscribers to come and visit you to try it for themselves.
Tell people about it with a beautifully themed email. You could also encourage your audience to book their seat to the event and get in on the action.
Here’s a list of special national days you can use to shine a spotlight on what you have to offer. Mark these events in your calendar and plan some special campaigns you can share with your email list. You could also create your own special annual event to share.
National Nutrition Month
If you’re an avid reader this is the blog post for you. If you’re looking to learn more about email marketing or just broaden your knowledge on the subject - keep reading. Our comprehensive list of books can help broaden your knowledge and build on the success of your email marketing campaigns
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