What is relationship marketing?
In this article, we delve into the very essence of relationship marketing, exploring its definition and uncovering the unparalleled advantages it offers email marketers.
There’s nothing like a plan or a calendar to get you excited and ready for the new year. In today’s day and age there are plenty of holidays and events that you can use to create themed campaigns around or to spread awareness about causes related to your business. To help you out, we’ve got just the thing for you to ensure that 2022 starts off on the right foot. Our 2022 Marketing content calendar!
Now you’ll have a comprehensive marketing content calendar that you can use all-year round!
We’re not suggesting you use ALL of these holidays as inspiration for your unique business, but we do think you could pick the holidays that complement your brand in a relevant way. Social media holidays or marketing holidays have become hot topics and can seem trivial at times. These holidays however can give you a chance to start conversations, add a bit of fun and humour to your campaigns or even connect with your audience on a deeper level.
January
| Month | Date |
|---|---|
| Weight Loss Awareness Month | 1/1/2022 |
| National Blood Donor Month | 1/1/2022 |
| National Thank You Month | 1/1/2022 |
| National Hobby Month | 1/1/2022 |
| National Tea Month | 1/1/2022 |
| Diet Resolution Week | 1/2/2022 |
| Hunt For Happiness Week | 1/16/2022 |
| Clean Out Your Inbox Week | 1/23/2020 |
| National School Choice Week | 1/23/2020 |
| Meat Week | 1/23/2020 |
| New Year’s Day | 1/1/2022 |
| National Hangover Day | 1/1/2022 |
| Outback Bowl | 1/1/2022 |
| Rose Bowl | 1/1/2022 |
| NHL Winter Classic | 1/1/2022 |
| Science Fiction Day | 1/2/2022 |
| Festival of Sleep Day | 1/3/2022 |
| Trivia Day | 1/4/2022 |
| National Bird Day | 1/5/2022 |
| National Bean Day | 1/6/2022 |
| Cuddle Up Day | 1/6/2022 |
| Elvis’s Birthday | 1/8/2022 |
| Golden Globes | 1/9/2022 |
| National Bittersweet Chocolate Day | 1/10/2022 |
| Houseplant Appreciation Day | 1/10/2022 |
| National Clean Off Your Desk Day | 1/10/2022 |
| National Human Trafficking Awareness Day | 1/11/2022 |
| National Take the Stairs Day | 1/12/2022 |
| National Sticker Day | 1/13/2022 |
| Dress Up Your Pet Day | 1/14/2022 |
| National Hat Day | 1/15/2022 |
| Ditch New Year’s Resolutions Day | 1/17/2022 |
| Martin Luther King, Jr. Day | 1/17/2022 |
| Winnie the Pooh Day (Author A.A. Milne’s birthday) | 1/18/2022 |
| National Popcorn Day | 1/19/2022 |
| Get To Know Your Customer’s Day | 1/20/2022 |
| Penguin Awareness Day | 1/20/2022 |
| National Cheese Lover’s Day | 1/20/2022 |
| National Hugging Day | 1/21/2022 |
| National Pie Day | 1/23/2022 |
| Community Manager Appreciation Day #CMAD | 1/24/2022 |
| Compliment Day | 1/24/2022 |
| National Peanut Butter Day | 1/24/2022 |
| Opposite Day | 1/25/2022 |
| Spouse’s Day | 1/26/2022 |
| Chocolate Cake Day | 1/27/2022 |
| Data Privacy Day | 1/28/2022 |
| Fun at Work Day | 1/28/2022 |
| National Puzzle Day | 1/29/2022 |
| Backward Day | 1/31/2022 |
Other content ideas
- Theme all your campaigns with Health and wellness content
- Create a challenge that your subscribers can take part in for the month of January
February
February is often seen as the month of love, but there are so many other special holidays you can celebrate with your audience.
| Month | Date |
|---|---|
| National Heart Month | 2/1/2022 |
| National Weddings Month | 2/1/2022 |
| National Cherry Month | 2/1/2022 |
| Eating Disorder Awareness Week | 2/7/2022 |
| New York Fashion Week | 2/10/2022 |
| Freelance Writers Appreciation Week | 2/13/2022 |
| Condom Week | 2/14/2022 |
| Random Acts of Kindness Week | 2/14/2022 |
| International Flirting Week | 2/13/2022 |
| Milan Fashion Week | 2/21/2022 |
| London Fashion Week | 2/17/2022 |
| Paris Fashion Week | 2/28/2022 |
| Chinese New Year | 2/1/2022 |
| Bubble Gum Day | 2/4/2022 |
| World Cancer Day | 2/4/2022 |
| Give Kids a Smile Day | 2/4/2022 |
| World Nutella Day | 2/5/2022 |
| National Weatherperson’s Day | 2/5/2022 |
| National Chopsticks Day | 2/6/2022 |
| Send a Card to a Friend Day #SendACardToAFriendDay | 2/7/2022 |
| Oscar Nomination Announcement | 2/8/2022 |
| National Pizza Day | 2/9/2022 |
| Umbrella Day | 2/10/2022 |
| Make a Friend Day | 2/11/2022 |
| Valentine’s Day | 2/14/2022 |
| Singles Awareness Day | 2/15/2022 |
| Random Acts of Kindness Day | 2/17/2022 |
| Drink Wine Day | 2/18/2022 |
| Love Your Pet Day | 2/20/2022 |
| Presidents Day | 2/21/2022 |
| Washington’s Birthday | 2/22/2022 |
| Margarita Day | 2/22/2022 |
| Walk Your Dog Day | 2/22/2022 |
| National Tortilla Chip Day | 2/24/2022 |
| National Pistachio Day | 2/26/2022 |
| Floral Design Day | 2/28/2022 |
Other content ideas:
- Campaigns with your most loved or best-selling products
- Anti-Valentines campaign
- A campaign focused on why you love the industry you’re in
March
March is marked by a lot of marketing holidays focused on the environment and nature, this could be your overarching campaign theme for the month, or you can choose to skip these potential marketing holidays altogether.
| Month | Date |
|---|---|
| Women’s History Month | 3/1/2022 |
| Nutrition Month | 3/1/2022 |
| Peanut Month | 3/1/2022 |
| Music in Our Schools Month | 3/1/2022 |
| Craft Month | 3/1/2022 |
| Irish Heritage Month | 3/1/2022 |
| March for Meals | 3/1/2022 |
| National Sleep Awareness Week | 3/13/2022 |
| Campfire Birthday Week | 3/14/2022 |
| National Cleaning Week | 3/27/2022 |
| Peanut Butter Lover’s Day | 3/1/2022 |
| Ash Wednesday | 3/2/2022 |
| World Wildlife Day | 3/3/2022 |
| Grammar Day | 3/4/2022 |
| Day of Unplugging | 3/4/2022 |
| Dentist’s Day | 3/6/2022 |
| Oreo Day | 3/6/2022 |
| Cereal Day | 3/7/2022 |
| International Women’s Day | 3/8/2022 |
| Popcorn Lover’s Day | 3/10/2022 |
| Jewel Day | 3/13/2022 |
| Pi Day | 3/14/2022 |
| Napping Day | 3/14/2022 |
| The Ides of March | 3/15/2022 |
| St. Patrick’s Day | 3/17/2022 |
| World Sleep Day | 3/18/2022 |
| Awkward Moments Day | 3/18/2022 |
| World Down Syndrome Day | 3/21/2022 |
| International Day for the Elimination of Racial Discrimination | 3/21/2022 |
| Agriculture Day | 3/22/2022 |
| World Water Day | 3/22/2022 |
| Puppy Day | 3/23/2022 |
| Purple Day for Epilepsy Awareness | 3/26/2022 |
| Earth Hour Day | 3/26/2022 |
| Mom & Pop Business Owners Day | 3/29/2022 |
| National Doctor’s Day | 3/30/2022 |
| Crayon Day | 3/31/2022 |
| Transgender Day of Visibility | 3/31/2022 |
| Baseball Opening Day | 3/31/2022 |
Other content ideas
- Celebrate nature or the environment
- Do a series of email campaigns, tied for example to the International Day for the Elimination of Racial Discrimination. This could be a great opportunity to highlight your company’s mission and values and also share insights and thoughts on past events.
April
If you’re in South Africa you’ll know that April has a lot of public holidays. Specifically:
- Good Friday: Fri, 15 Apr 2022
- Family Day: Mon, 18 Apr 2022
- Freedom Day: Wed, 27 Apr 2022
| Month | Date |
|---|---|
| Earth Month | 4/1/2022 |
| National Volunteer Month | 4/1/2022 |
| National Autism Awareness Month | 4/1/2022 |
| National Garden Month | 4/1/2022 |
| Stress Awareness Month | 4/1/2022 |
| National Poetry Month | 4/1/2022 |
| National Volunteer Week | 4/17/2022 |
| Animal Cruelty/Human Violence Awareness Week | 4/17/2022 |
| Every Kid Healthy Week | 4/25/2022 |
| National Princess Week | 4/24/2022 |
| April Fool’s Day | 4/1/2022 |
| World Autism Awareness Day | 4/2/2022 |
| Equal Pay Day | 4/2/2022 |
| National Peanut Butter and Jelly Day | 4/2/2022 |
| Don’t Go To Work Unless it’s Fun Day | 4/3/2022 |
| Find a Rainbow Day | 4/3/2022 |
| School Librarian Day | 4/4/2022 |
| National Walking Day | 4/6/2022 |
| National Beer Day | 4/7/2022 |
| World Health Day | 4/7/2022 |
| Golfer’s Day | 4/10/2022 |
| Palm Sunday | 4/10/2022 |
| National Pet Day | 4/11/2022 |
| National Grilled Cheese Day | 4/12/2022 |
| Good Friday | 4/15/2022 |
| Easter Sunday | 4/17/2022 |
| Lookalike Day | 4/20/2022 |
| National High-Five Day | 4/21/2022 |
| Earth Day | 4/22/2022 |
| Denim Day | 4/27/2022 |
| National Superhero Day | 4/28/2022 |
| Take Your Daughter and/or Son to Work Day | 4/28/2022 |
| National Honesty Day | 4/30/2022 |
| National Adopt a Shelter Pet Day | 4/30/2022 |
Other content ideas
- Easter egg hunt countdown
May
The most well known holiday celebrated in May is Mother’s day, but have you heard of any of the other holidays on the list below?
| Month | Date |
|---|---|
| ALS Awareness | 5/1/2022 |
| National Golf Month | 5/1/2022 |
| Asthma Awareness | 5/1/2022 |
| National Celiac Disease Awareness Month | 5/1/2022 |
| Clean Air Month | 5/1/2022 |
| Global Employee Health and Fitness Month | 5/1/2022 |
| National Barbecue Month | 5/1/2022 |
| National Bike Month | 5/1/2022 |
| National Hamburger Month | 5/1/2022 |
| National Salad Month | 5/1/2022 |
| National Photograph Month | 5/1/2022 |
| Gifts from the Garden Month | 5/1/2022 |
| Lupus Awareness Month | 5/1/2022 |
| Military Family Appreciation Month | 5/1/2022 |
| Food Allergy Awareness Week (second full week of May) | 5/8/2020 |
| National Tourism Week | 5/1/2022 |
| Drinking Water Week | 5/1/2022 |
| National Pet Week | 5/1/2022 |
| Teacher Appreciation Week | 5/2/2022 |
| Nurse’s Week | 5/6/2022 |
| Thank A Teacher Day | 5/3/2022 |
| National Teacher’s Day | 5/3/2022 |
| Star Wars Day | 5/4/2022 |
| International Firefighters Day | 5/4/2022 |
| Cinco De Mayo | 5/5/2022 |
| World Password Day | 5/5/2022 |
| National Nurses Day | 5/6/2022 |
| World Red Cross and Red Crescent Day | 5/8/2022 |
| Mother's Day | 5/8/2022 |
| Eat What You Want Day | 5/11/2022 |
| National Receptionists Day | 5/11/2022 |
| World Fair Trade Day | 5/14/2022 |
| National Chocolate Chip Day | 5/15/2022 |
| Love a Tree Day | 5/16/2022 |
| Be a Millionaire Day | 5/20/2022 |
| National Bike to Work Day | 5/20/2022 |
| Red Nose Day (date for 2020 not announced yet) | 5/23/2022 |
| Geek Pride Day | 5/25/2022 |
| National Wine Day | 5/25/2022 |
| World No-Tobacco Day | 5/31/2022 |
Other content ideas:
- A May Madness promotion
June
June marks us reaching mid-year and this could mean a time to recharge or recommitment the goals you set out in January.
| Month | Date |
|---|---|
| Men’s Health Month | 6/1/2022 |
| National Safety Month | 6/1/2022 |
| Acne Awareness Month | 6/1/2022 |
| LGBTQ Pride Month | 6/1/2022 |
| National Adopt a Cat Month | 6/1/2022 |
| Aquarium Month | 6/1/2022 |
| Candy Month | 6/1/2022 |
| Pet Appreciation Week | 6/5/2022 |
| Men’s Health Week | 6/13/2022 |
| National Rocky Road Day | 6/2/2022 |
| National Donut Day | 6/3/2022 |
| Hug Your Cat Day | 6/4/2022 |
| National Cheese Day | 6/4/2022 |
| World Environment Day | 6/5/2022 |
| National Chocolate Ice Cream Day | 6/7/2022 |
| World Oceans Day | 6/8/2022 |
| National Best Friends Day | 6/8/2022 |
| Iced Tea Day | 6/10/2022 |
| National Weed Your Garden Day | 6/13/2022 |
| Flag Day | 6/14/2022 |
| National Splurge Day | 6/18/2022 |
| World Juggler’s Day | 6/19/2022 |
| Father’s Day | 6/19/2022 |
| First Day of Summer / Summer Solstice | 6/21/2022 |
| National Selfie Day | 6/21/2022 |
| National Kissing Day | 6/22/2022 |
| National Take a Dog to Work Day | 6/24/2022 |
| Camera Day | 6/29/2022 |
| National Handshake Day | 6/30/2022 |
| Social Media Day | 6/30/2022 |
Other content ideas:
- Mid-year sale
July
| Month | Date |
|---|---|
| Ice Cream Month | 7/1/2022 |
| National Grilling Month | 7/1/2022 |
| National Picnic Month | 7/1/2022 |
| National Independent Retailer Month | 7/1/2022 |
| National Blueberry Month | 7/1/2022 |
| Capture the Sunset Week | 7/17/2022 |
| National Postal Worker Day | 7/1/2022 |
| International Joke Day | 7/1/2022 |
| World UFO Day | 7/2/2022 |
| Independence Day | 7/4/2022 |
| National Bikini Day | 7/5/2022 |
| Chocolate Day | 7/7/2022 |
| Video Games Day | 7/8/2022 |
| Pecan Pie Day | 7/12/2022 |
| Rock Worldwide Day | 7/13/2022 |
| French Fry Day | 7/13/2022 |
| World Snake Day | 7/16/2022 |
| World Emoji Day | 7/17/2022 |
| National Ice Cream Day | 7/17/2022 |
| National Daiquiri Day | 7/19/2022 |
| Hot Dog Day | 7/20/2022 |
| National Moon Day | 7/20/2022 |
| Parents’ Day | 7/24/2022 |
| Aunt and Uncle Day | 7/26/2022 |
| Father-in-Law Day | 7/30/2022 |
| International Day of Friendship | 7/30/2022 |
| Friendship Day | 7/30/2022 |
Other content ideas:
- Family-focused campaigns
- Celebrate your favourites (food, products, your team, etc)
August
| Month | Date |
|---|---|
| Peach Month | 8/1/2022 |
| National Breastfeeding Month | 8/1/2022 |
| Family Fun Month | 8/1/2022 |
| National Farmers’ Market Week | 8/7/2022 |
| National Motorcycle Week | 8/14/2022 |
| Feeding Pets of the Homeless Week | 8/14/2022 |
| National Girlfriends Day | 8/1/2022 |
| National Ice Cream Sandwich Day | 8/2/2022 |
| International Beer Day | 8/5/2022 |
| International Cat Day | 8/8/2022 |
| Book Lover’s Day | 8/9/2022 |
| National S’mores Day | 8/10/2022 |
| Middle Child’s Day (Go Jan Brady!) | 8/12/2022 |
| Lefthander’s Day | 8/13/2022 |
| National Tell a Joke Day | 8/16/2022 |
| Bad Poetry Day | 8/18/2022 |
| World Humanitarian Day | 8/19/2022 |
| National Lemonade Day | 8/20/2022 |
| Senior Citizens Day | 8/21/2022 |
| National Dog Day | 8/26/2022 |
| Women’s Equality Day | 8/26/2022 |
| Frankenstein Day | 8/30/2022 |
| National Trail Mix Day | 8/31/2022 |
September
Make sure your campaigns put a spring in your audience’s step with a Spring theme.
| Month | Date |
|---|---|
| Wilderness Month | 9/1/2022 |
| National Preparedness Month | 9/1/2022 |
| National Food Safety Education Month | 9/1/2022 |
| Fruit and Veggies—More Matters Month | 9/1/2022 |
| National Yoga Awareness Month | 9/1/2022 |
| Whole Grains Month | 9/1/2022 |
| Little League Month | 9/1/2022 |
| Better Breakfast Month | 9/1/2022 |
| National Suicide Prevention Week | 9/4/2022 |
| Pollution Prevention Week | 9/18/2022 |
| National Indoor Plant Week | 9/18/2022 |
| National Dog Week | 9/18/2022 |
| International Bacon Day | 9/3/2022 |
| Cheese Pizza Day | 9/5/2022 |
| International Day of Charity | 9/5/2022 |
| Labor Day | 9/5/2022 |
| Read a Book Day | 9/6/2022 |
| National Video Games Day | 9/12/2022 |
| Greenpeace Day | 9/15/2022 |
| Constitution Day | 9/17/2022 |
| Citizenship Day | 9/17/2022 |
| Boys' and Girls' Club Day for Kids | 9/17/2022 |
| Wife Appreciation Day | 9/18/2022 |
| International Talk Like a Pirate | 9/19/2022 |
| International Day of Peace | 9/21/2022 |
| Car-free Day | 9/22/2022 |
| First Day of Fall | 9/22/2022 |
| Rosh Hashanah | 9/25/2022 |
| World Tourism Day | 9/27/2022 |
| World Rabies Day | 9/28/2022 |
| National Good Neighbor Day | 9/28/2022 |
| World Heart Day | 9/29/2022 |
| International Podcast Day | 9/30/2022 |
Other content ideas:
- Spring Sale
- Spring Themed campaigns
October
If you’re into Halloween, October is sure to be one of your favourite months of the year. Make sure you enjoy it by crafting a series of Halloween themed campaigns.
| Month | Date |
|---|---|
| Breast Cancer Awareness Month | 10/1/2022 |
| AIDS Awareness Month | 10/1/2022 |
| Bully Prevention Month | 10/1/2022 |
| Adopt a Shelter Dog Month | 10/1/2022 |
| Celiac Disease Awareness Month | 10/1/2021 |
| Financial Planning Month | 10/1/2022 |
| National Pizza Month | 10/1/2022 |
| Great Books Week | 10/2/2022 |
| National Work From Home Week | 10/2/2022 |
| Mediation Week | 10/16/2022 |
| National Business Women’s Week | 10/16/2022 |
| National Red Ribbon Week | 10/23/2022 |
| Coffee Day | 10/1/2022 |
| World Vegetarian Day | 10/1/2022 |
| Name Your Car Day | 10/2/2022 |
| Brow Day | 10/2/2022 |
| National Techies Day | 10/3/2022 |
| National Boyfriends Day | 10/3/2022 |
| Yom Kippur | 10/4/2022 |
| National Taco Day | 10/4/2022 |
| World Teacher’s Day | 10/5/2022 |
| National Kale Day | 10/7/2022 |
| World Smile Day | 10/7/2022 |
| World Mental Health Day | 10/10/2022 |
| Columbus Day | 10/10/2022 |
| It’s My Party Day | 10/11/2022 |
| Sweetest Day | 10/15/2022 |
| World Food Day | 10/16/2022 |
| Boss’s Day | 10/16/2022 |
| Spirit Day (anti-bullying) | 10/17/2022 |
| Make a Difference Day | 10/22/2022 |
| United Nations Day | 10/24/2022 |
| Mischief Night | 10/30/2022 |
| Checklist Day | 10/30/2022 |
| Halloween | 10/31/2022 |
Other content ideas:
- Trick or treat campaign
- Halloween countdown
- Unusual products highlight
November
The biggest e-commerce events of the year happen in November, namely Black Friday and Cyber Monday. Make sure that you’re sending out teaser campaigns and helping your customers know if you’ll participate or not.
| Month | Date |
|---|---|
| Movember | 11/1/2020 |
| National Healthy Skin Month | 11/1/2020 |
| Gluten-Free Diet Awareness Month | 11/1/2020 |
| National Adoption Month | 11/1/2020 |
| National Gratitude Month | 11/1/2020 |
| Peanut Butter Lovers’ Month | 11/1/2020 |
| National Diabetes Awareness Month | 11/1/2020 |
| World Kindness Week | 11/7/2020 |
| American Education Week | 11/14/2020 |
| Day of the Dead Begins | 11/1/2022 |
| All Saint’s Day | 11/1/2022 |
| World Vegan Day | 11/1/2022 |
| Sandwich Day | 11/3/2020 |
| King Tut Day | 11/4/2022 |
| Cappuccino Day | 11/8/2022 |
| World Kindness Week | 11/8/2021 |
| STEM Day | 11/8/2022 |
| Marine Corp Birthday | 11/10/2022 |
| Veterans Day | 11/11/2022 |
| Chicken Soup for the Soul Day | 11/12/2020 |
| World Kindness Day | 11/13/2022 |
| World Diabetes Day | 11/14/2022 |
| National Entrepreneurs Day | 11/15/2022 |
| International Tolerance Day | 11/16/2022 |
| Homemade Bread Day | 11/17/2022 |
| Thanksgiving Day | 11/24/2022 |
| Black Friday | 11/26/2022 |
| Small Business Saturday | 11/26/2022 |
| Cyber Monday | 11/28/2022 |
| Giving Tuesday | 11/29/2022 |
Other content ideas
- Teaser campaigns of deals you’ll be offering.
- How to shop on Black friday campaigns
- Informational campaigns about what to expect on Black Friday or Cyber Monday in terms of your customers’ shopping experience.
December
Twelve out of twelve - the last month of the year. By December things should be slowing down as more and more people are planning their vacations and taking leave from work. Make sure your campaigns are geared towards keeping your brand top-of-mind during the festive season.
| Month | Date |
|---|---|
| National Human Rights Month | 12/1/2022 |
| Bingo Month | 12/1/2022 |
| December 26-January 1 – Kwanzaa | 12/1/2022 |
| World Aids Day | 12/1/2022 |
| International Day of Persons with Disabilities | 12/3/2022 |
| Cookie Day | 12/4/2022 |
| St. Nicholas Day | 12/6/2022 |
| Christmas Card Day | 12/9/2022 |
| Nobel Prize Day | 12/10/2022 |
| Poinsettia Day | 12/12/2022 |
| Roast Chestnuts Day | 12/14/2022 |
| Bill of Rights Day | 12/15/2022 |
| National Ugly Christmas Sweater Day | 12/16/2022 |
| Free Shipping Day | 12/18/2022 |
| Bake Cookies Day | 12/18/2022 |
| Go Caroling Day | 12/20/2020 |
| First Day of Winter / Winter Solstice | 12/21/2022 |
| Festivus | 12/23/2022 |
| Christmas Eve | 12/24/2022 |
| Christmas Day | 12/25/2022 |
| Kwanzaa | 12/26/2022 |
| Boxing Day | 12/26/2022 |
| National Fruitcake Day | 12/27/2022 |
| New Year’s Eve | 12/31/2022 |
Other content ideas:
- Countdown to Christmas
MAIL BLAZE TIP:
Don’t forget that you can craft monthly campaigns out of any of the marketing holidays that are listed above. This will help you build excitement and also keep your audience interested in what you are going to be offering next. For example, the month of February can be the month of love. Or the month of May could be dedicated to celebrating all the Mom’s out there. Make sure your content is relevant and that you are truly adding value to your subscriber’s lives.
Are there any special holidays that your business likes to celebrate? Tell us in the comments below.
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