I may have a brain the size of a peanut, but when you've around for 230 million years you pick up a thing or two.
It's always nice to have someone acknowledge you, isn't it?
Segmenting your lists in order to send recipients more pertinent emails is a good way to improve your subscriber's engagement with your campaigns.
Blaze is a dinosaur with a story. He's been working really hard for the last 65 million years to bring you the best email marketing system in the world. Admittedly, there were long stretches of that time where Blaze wasn't as productive as he might have liked (the period before the invention of the computer was a fairly quiet patch). But he persevered and in 2006 he hatched the world's first purpose-built email marketing system: Mail Blaze.
Email is a powerful tool for marketing. But just like any other tool, it can be used poorly. At Mail Blaze, we have come across our fair share of email marketing campaigns that didn't meet expectations. Here are the top five pitfalls email marketers keep stumbling into.
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