Why an account review?

When you start sending emails for the first time, your account needs to go through an account review before your campaign is fully delivered. This applies to both trial and paid accounts, and it is not based on payment status.

The goal is to make sure your sending setup meets basic quality and safety standards before emails reach recipients.

An account review helps confirm that:

• account details are valid
• the sending business is legitimate
• campaign content and links are safe
• the platform stays protected for all users

Why this happens

An account review is triggered when a new sender launches their first campaign. It does not happen on every send.

It is there to protect both you and your recipients.

It helps ensure your emails:

• follow proper sending practices
• stay compliant with email regulations
• reduce the risk of spam complaints and bounce issues
• improve long-term inbox delivery

In most cases, once an account has established a sending history, reviews become less frequent.

Account reviews are part of keeping email sending stable and reliable. They are a standard safeguard, especially for new senders, and help set your campaigns up for better long-term performance.