Once your campaign has been sent out, you’ll want to find out how well it has done.

On the Campaigns page, select your campaign. You’ll now see the dashboard that contains your campaign statistics.

Your campaign name and subject line will be displayed along the top of the page.

Campaign Stats Dashboard

VIEW WEB VERSION
The online version of your campaign template will be available at this link. If you have included a web version tag in your campaign template, a subscriber will be taken to this page if they click on the Web Version/View Online/View in Browser link.

EXPORT STATS
If you’d like to download the overview statistics of your campaign, select the EXPORT STATS button.

OPEN RATE
The open rate is the percentage of subscribers that have opened your email.

To view detailed information about the open rate performance, click on the down arrow icon in the upper right of the section, select VIEW DETAILS.

NOTE: The same options are available for Click, Bounce and Unsubscribe rates as well.

View Details

On the Opens Report page, you’ll see a list of subscribers that have opened your email.

Opens Report

Subscribers might have opened your email more than once, so you’ll see a record for each time they opened the campaign. Select EXPORT REPORTS to download these statistics.

If you only need to see the individual subscribers that have opened your email at least once, select UNIQUE OPENS. On the Unique Opens Report page, you’ll see the subscribers that have opened your email, and also how many times they opened it.

It’s important to note that if you see very high numbers of opens for a subscriber, this is due to security software scanning the email.

Select EXPORT REPORTS to download these statistics.

Select CAMPAIGN OVERVIEW to go back to the campaign dashboard.

CLICKS TO OPENS
The clicks to opens percentage is calculated by the number of subscribers that opened your email also clicked on a link in your template.

To view detailed information about the clicks rate performance, click on the down arrow icon in the upper right of the section, select VIEW DETAILS.

Clicks Report

On the Clicks Report page, you’ll see a list of the links that are in your email template. You’ll also see the number of times the link was clicked.

Security software scan emails and their content can sometimes add to very high numbers of clicks, so if you do notice excessive statistics, it is likely due to that.

Select EXPORT REPORTS to download these statistics.

Select CAMPAIGN OVERVIEW to go back to the campaign dashboard.

BOUNCE RATE Bounces are emails that were unable to be delivered to a subscriber. There are many reasons why bounces occur, and sometimes the subscriber’s email server gives more information as to why the mail was rejected, but it depends on their network.

To view detailed information about the bounce rate, click on the down arrow icon in the upper right of the section then select VIEW DETAILS.

Bounce Report

On the Bounce Rate page, you’ll see a list of email addresses that were unable to be reached. In the Message column, you’ll see the response from the subscriber’s email server or network. In some cases it provides details that were the reason for the rejection.

In the Bounce Type column you’ll see which type of bounce occurred. There are 3 types of bounces:

Hard: Usually due to an issue with the subscriber’s email address

Soft: A temporary bounce usually due to a subscriber’s email server or inbox being unavailable

Internal: Either an issue with the IP address that sent the email (possibly due to a temporary blacklisting) or an issue with the subscriber’s email network.

Bounces play a vital role in email marketing. Good delivery rates depend on the reputation of both the sender and the IP address that the email comes from. Therefore, bounces are often filtered onto your account blacklist after a number of failed attempts to reach a subscriber’s inbox. The reason being, that if a sender continues to send emails to a subscriber unsuccessfully, the reputation of the sender and accompanying IP address gets damaged. This results in poorer delivery for future email campaigns.

Download the bounce reports by selecting the EXPORT REPORTS button.

UNSUBSCRIBE RATE
To view detailed information about the unsubscribe rate, click on the down arrow icon in the upper right of the section, select VIEW DETAILS.

Subscribers that opt out of receiving your emails, will be displayed on your unsubscriber reports. They sometimes explain why they have made this decision in the Reason column.

Unsubscribe Report

Select EXPORTS REPORTS button to download the report.

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