2023 goals for marketing professionals

It's time to make moves for 2023 and put 2022 behind us.

Setting new goals is a great way to think back on the past year and to get serious about planning how to change things around for the better in the next year.

To ensure you’re set up for success this year, we’ve listed achievable goals for marketing and business professionals to set in 2023.

Why set goals?

Setting goals is the cornerstone of a successful inbound marketing approach. Goals give us direction, keep us on track and motivate us to achieve great things. Even though we are aware of how crucial goals are for gauging our progress, far too many small business owners neglect to track their goals, which puts them on the road to failure. So, while we are confident that you will create excellent goals after reading this, kindly make sure that you are also aware of how to evaluate your intended marketing goals. Here is a link to our guide.

Goal #1: Improve your design and visual content

When it comes to engaging your audience, having beautiful images and compelling visual material is quite important.

Consumer engagement is higher with visual content than with plain text. Since this is common knowledge, the most important goal with your content is to stand out.

Get creative with your brand image this year. Play around with user-friendly design tools like Canva and Adobe to hone your own design abilities.

Goal #2: Improve the quality of your copy

It’s time to take your written content to the next level. Think about what will have a deeper meaning and impact on your audience.

Write only on topics that your target audience would be interested in reading about. Don't just write about anything that comes to mind.

Strive to write copy that:

  • Provides answers to the questions your audience is asking the most
  • Establishes a human connection and fosters trust
  • Is unique and relevant
  • Is SEO optimised
  • Is easy to understand

Goal #3: Try new strategies

The way that audiences consume media is changing every year, and it is your responsibility as the marketer to meet your audience where they are.

Here are some trendy strategies that you can use in your marketing this year:

  • Videos on social media
  • Ensure your website is mobile-responsive
  • Take advantage of paid media
  • Create content people are searching for
  • Use personalization
  • Create responsive email campaigns

Goal #4: Have a bigger social media presence

It makes sense to include social media in your marketing strategy given that half of the globe uses social media and that new social platforms like Instagram Reels and TikTok are taking centre stage.

Aim to connect more with your audience this year. Yes, you’re using social media to drive traffic to your website but that shouldn’t be your only goal. Social media should be used to interact with your audience, be social and create genuine relationships.

So this is what you can do:

  • Use relevant hashtags
  • Create interactive content that goes beyond images and blog articles, such as Instagram stories, surveys, quizzes, polls and more
  • Be mindful of your audience. Respond to comments left on your posts so that the conversation can continue
  • Aim to provide helpful content and not only promotional content

Goal #5: Be you

It's easy to lose sight of what your organisation stands for amid all of your marketing initiatives. This year, one of your goals should be to be true to who you are as an organisation and strive to do your best within your mandate. Being trendy doesn’t mean being a carbon copy of another company.

Go back to the drawing board and figure out how best to shine while being yourself this year!


The bonus goal is to go out there and be a doer. It’s time for you to go and implement some of the goals that we’ve shared with you and to come up with others that we might not have mentioned in this article.

We wish you all the best this year.


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