7 places on your website to have an email signup form

What is one of the first rules for creating an email list? Offer multiple ways for people to join your email list. If your signup forms are not positioned in the ideal places, you are missing out on subscribers, potential customers and sales.

Growing your email list depends heavily on your email signup forms. Having an outstanding signup form is great, but where you place the form on your website is just as important.

Where and when, though, do you ask your visitors to sign up? Fortunately, this article will teach you just that. We will give you a list of 7 top performing places to put email signup forms.

1. In the header

A Hello Bar in your header might help you convert visitors into customers. The Hello Bar can be seen as a thin graphic at the top of your website’s page. You can use it to direct visitors to a landing page or to allow them to subscribe directly. The email registration form may be seen right away by visitors without them having to scroll down your page, making it a great area to place one.

2. ln the footer

Despite the fact that this location is out of sight, people anticipate finding an email signup form there. Additionally, after a visitor scrolls all the way to the bottom of your page, you can bet they are highly interested in what you have to offer. So don't pass up this chance to provide them a means to join your email list.

3. As a pop-up form

By overlaying a form on top of the primary website content, a pop-up interferes with the reader’s experience. Before continuing their current action, the reader must either subscribe to the form or "x" out of it. They feel quite interrupting, irritating, and pushy, yet they are quite effective. When installing a pop-up, you may also choose when it appears: after a certain amount of time, at the bottom of the page or when a visitor attempts to leave your website. We advise that you test each one to see which one works best for your company.

4. In the sidebar

Although not every website will have one, if yours does, the sidebar is a great area to put an email form. People may easily and visibly sign up for your newsletter. Also, since an email signup form is most frequently found here, visitors are accustomed to finding one there.

5. As a slide-in on one or more pages

In many cases, slide-in forms work brilliantly. These forms will pop up in the lower-right corner of readers' screens based on triggers that you can define when you design the form.

Among the triggers are things like how far a reader has scrolled, how long a reader has been on a page or it might display right away when a reader visits a page.

6. Below or in between your blog posts

Visitors that read your blogs are interested, eager and looking for valuable information. This is the ideal circumstance for highlighting your email subscription offer. The form can be included at the bottom of each post or as a featured box in-between paragraphs of text.

7. On your about page

Did you know that one of the most popular website pages is the "about page"? Most of your new website visitors will head there right away after reading one of your blog posts or going to your home page for the first time. Make sure you're also bringing in new subscribers here!

Within the text of your about page, you can use a very basic email registration form. This way, it reads smoothly while being read by visitors and seems to be the logical next step.

That's all there is for now. We hope that this post has inspired you to think of new locations for your email registration forms. You may convert many more site visitors into email subscribers by being aware of the best times and locations to promote your sign-up offer.


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