How to get your current leads to handle your email marketing

We get this question way too often: “How can my email marketing potentially generate more leads?”

The answer to this question varies. There are many strategies that you can use to generate more leads through your email marketing campaigns.

Today, however, we’re going to highlight one way to generate new leads that many marketers hardly ever think of.

Have you ever realised that you can encourage your current subscribers to spread the word about the deal they just signed up for to their friends and coworkers so they can help you with your email marketing?

This article will teach you how you can get this done in a few, simple steps. So, read on.

Start like this:

Encourage your subscribers to share your content

Have a call-to-action (CTA) button that is crystal clear and asks your subscribers to share your content with their friends and colleagues via email.

For this, your button will have a mailto hyperlink as opposed to a http:// to enable your subscribers to send your email to a friend or colleague.

You can use these buttons in the following places:

1. Welcome email

A welcome email is your chance to make a great first impression on your new subscribers. Here, you can get into a lot of details about your brand and what it stands for. As you enlighten your subscribers in this way, they might be captivated and be inspired to tell a friend about your brand.

Therefore, you can have a button that says:

  • Tell a friend about us

2. Newsletters

If you have a digital newsletter with helpful advice about your products or educational resources for customers about the problem you’re solving, you can encourage your subscribers to share this information with those who may be interested within their group of friends or colleagues.

Therefore, you can have a button that says:

  • Share this resource

3. Your marketing email

If you have a segmented list, you have a great opportunity to use these buttons because the leads that you have targeted based on their interests are most likely to feel that their friends will also be just as interested in your offer. Give them the opportunity to share your email with their friends.

If your email was about a river rafting experience, for example, you can have a button that says:

  • Share this experience

4. Announcement email

An announcement email is geared at highlighting upcoming events or sales. This is another great place to have a button to generate new leads.

If your announcement email was inviting your subscribers to an event, at the end of the email, you can have a button that says:

  • Invite a friend

5. Job offers

Targeting those who are already following you makes hiring easier.

It's always a good idea to share the job offer with your subscribers if you're having trouble recruiting new team members. If they don't need the job themselves, they might know someone who will.

This is advantageous to you if you want to gain more leads while finding a new recruit. Even if they also end up not applying for your job offer, you will have still gained a new subscriber, which is great.

Therefore, you can have a button that says:

  • Share this job offer

6. Anniversary emails

Once a year, you can demonstrate your appreciation for a customer by sending them an anniversary email.

While doing so, you can still get them to invite their friends and colleagues to join your mailing list.

You can do so by having a button that says:

  • Have a friend celebrate with you

Try out these CTA buttons that your subscribers can email to a friend if you want to get more out of your lead generation system. Who knows, maybe this one change may make email marketing one of your top lead-generation channels as well!


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