Email Marketing Copywriting Tips
Great copy can inspire and draw a reader in. As important as it is to have well-designed emails and imagery that complement your content, your copy needs to clearly convey your message.
Last year we took some time to realign our branding to ensure that our brand beliefs, vision, values and personality truly reflect what we’re aiming to achieve. We’re excited to share these brand updates and why we decided to make them.
At Mail Blaze we believe that emails have the power to connect people in a personal way and that they are a key to fostering long-lasting relationships with your audience.
We’ve built a product we’re proud of. A product where clients are able to create functional, curated emails to speak to their audience in a way that matters. We’re invested in our client’s success and have built our platform with robust functionality based on what they need while always looking at functional opportunities that can help them grow. Our clients are at the heart of everything we do, and we want to make sure it shows.
At Mail Blaze - your success is our fuel
Our vision is to empower our clients to deliver professional engaging communication exchanges with their customers through an exceptional product and a guided approach to promote growth and ongoing performance.
Anyone can offer support, but we’d like to serve by ensuring we’re continually looking at opportunities that could enhance your email marketing and therefore your customers’ experience with your brand.
Values are not just empty words we use to fill spaces on our site. We strive to live by our values and serve our clients throughout all our activities and interactions in an authentic way. Our values are openness, optimism, authenticity, integrity and knowledge.
Emails are a very personal communication method and we believe that the collective voice of others has the power to drive growth and success. We are open to new possibilities and thinking and welcome collaboration and diversity on all fronts. Our team celebrates each other’s differences with an openness to accept diverging views. We listen as much as we talk and continually seek opportunities to better serve our clients.
We are always hopeful about what the future holds. This optimism is a key driving force to get our clients from where they are now, to where they want to be. Our optimism propels us forward, motivating us to constantly seek to enhance our product and customer experience.
Email communication has the ability to connect people in many different ways. We embrace direct, clear and authentic communication and reject complication in our processes, product, communications and operations as a burden to what we’ve set out to achieve.
Relationships are built on trust and therefore we strive to remain consistent and considered in our interactions. We bring our best selves to the table, daily, and we choose to do what is right rather than what is just easy.
We use data to inform, educate and guide our actions. Our clients choose us because we’re invested in their success. We guide and serve our clients and employees through continual growth. We are deliberate and decisive in all we do: focused on our work, our product and our relationships.
If you'd like to know more about Mail Blaze and how we can assist you please reach out to us. We'd love to connect with you and see how we can help you create exceptional email marketing campaigns.
Are you trying to decide whether to switch from Mailchimp to Mail Blaze? Or are you new at email marketing and trying to find the right email sending service for you? Whichever stage of the email marketing cycle you are in, we’d love to speak to you and ultimately help you choose the right email ...
It’s said “if you fail to plan you plan to fail” and when it comes to email marketing this is true too. Creating an email marketing strategy is not complicated at all. We’ll guide you through the process to set up a simple email marketing strategy for your business.
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