The Mail Blaze A-Z guide of email marketing terms
We don’t believe in complicated processes or terms, that’s why we’ve come up with our own A-Z guide of email marketing terms so you can fully understand the exciting world of email marketing.
Creating content is time-consuming, and often it feels like you’re constantly having to reinvent the wheel right? No more. According to Curata only “29% of leading marketers systematically reuse and repurpose content”, which means you could be saving yourself a lot of time.
Most marketers agree that email is their highest-earning marketing channel and therefore helps them reach their marketing goals. If you aren’t using email marketing as a channel to repurpose other content, you might be missing out on some great opportunities to distribute your content and reach your goals.
We’re going to skip stating the obvious that it saves you time (and money) and head straight into the juicy bits:
It’s really important to do a content audit first. Doing a content audit will help you organise content and establish which content pieces are available to you. This doesn’t need to be a labour-intensive task, and you could build your content audit out over time to identify gaps.
Add content across your channels to one central space and group them by topic. This includes social media posts, blog articles, ebooks, sales documents, videos, webinars etc. Include your website copy as well as FAQ’s.
Now that you have all this content available to you, you can start assembling your email based on themes, or goals. Look at what content did well in other channels. Do you have a popular blog topic that resonated well with your audience on social media? Include it in your next campaign. You could also identify your favourite content pieces that didn’t do so well on certain channels and use them in your email campaign to see if the topic garners more information if it’s discussed in a campaign.
Will you be trying to repurpose your content going forward? Tell us in the comments below.
If you’re an avid reader this is the blog post for you. If you’re looking to learn more about email marketing or just broaden your knowledge on the subject - keep reading. Our comprehensive list of books can help broaden your knowledge and build on the success of your email marketing campaigns
Email deliverability is a hot topic on everyone’s lips when it comes to email marketing. We often get asked: “How can I get my message into my subscriber’s inbox?” Although compelling subject lines, strong CTAs and kick-ass creative in your campaigns is part of our response we don’t want you to ...
Fill out the form and we will get back to you.