Are you Leveraging Dynamic Content in Your Email Programmes?

Incorporating dynamic content goes beyond simply personalizing the basics of your email. It allows you to tailor your campaigns based on how you’ve segmented your audience according to their specif...

QR Codes and Email Marketing - Can They Work Together?

QR (Quick Response) codes are a serious trend right now, thanks to the explosion of the smart phone which allows users to easily scan them. Although they might not best be used directly in your ema...

The Value of A/B Split Testing Your Email Campaign

The value of A/B split testing lies in the fact that one can individually test any aspect of an email campaign against another to see which variable and combination performs best. Thereafter, the '...

5 Ways to Re-Engage Your Inactive Subscribers

You have diligently gone through the process of establishing which of your subscribers are actually inactive and more importantly why. There could be a number of reasons for this, but one of the mo...

8 of the Best (and Worst) Email Subject Lines

We have written about subject lines before in one of our previous blog posts "Creating a Winning Subject Line". With this article we look at good and bad examples of email subject lines and tell yo...

The Three Types of Email Authentication Available

Email authentication is a way to prove that an email is not forged and all ISP's use it to control inbound spam. As a legitimate business, email authentication is vital to secure your brand and onl...

Mobile Email Marketing - What Does it Mean for You?

Mobile email marketing is becoming an increasingly popular and profitable marketing tactic, and all stats and figures regarding it's growth and sustainability point to it's expansion even more in t...

7 Reasons to Use Email Marketing Experts

Are you considering the services of an email marketing expert? They'll help you optimize any current campaigns you have running and make sure any that you send out in the future are perfectly forma...

Promotional Email Best Practices

Promotional email campaigns are a powerful tool and can be used to stimulate demand for your company, encourage your customers to take action, increase website traffic, drive new business and procu...