The best subject lines for Valentine’s Day campaigns

Valentine's Day is a significant shopping holiday, similar to Halloween, Black Friday, Christmas and New Year's. Beginning in late January, people begin looking for gifts for friends and family, extra-special gifts for their significant others and small gifts for coworkers.

As a result, Valentine’s Day is a big deal for most businesses, regardless of whether they offer a product or service relevant to the month of love.

Any brand, of course, wants to cash in on this hype and spends a lot of time and work developing their Valentine's Day emails. However, no matter how attractive your holiday offer and email design are, the subscriber must first open the email in order to take advantage of them. A major part of the credit for this goes to effective email subject lines.

In this article, we’ve picked out the best Valentine’s Day email subject lines to help you create a heartfelt relationship with your subscribers this February.

The importance of Valentine's Day email subject lines

The subject line is often what determines whether an email gets opened. Did you know that 33% of email recipients open emails because of catchy subject lines? (OptinMonster, 2020)

Stronger subject lines result in more opens, more clicks and more money! If you catch them in the subject line, everything will be fine. This list of email subject lines for Valentine's Day should be used as inspiration. Get the inspiration you're looking for and keep adding to it as you discover more fantastic ideas!

Let's have a look at some unique email subject line examples to get some ideas.

1. Deals and discounts

Gifts do have a cost, even though love is priceless. Don't let down your customers' expectations of a gift or discount in your Valentine's Day emails.

Here are some ideas:

  • Have fun saving 14% | Happy Valentine's Day!
  • Share the love and save [Discount]
  • Nothing Spells Love Like Our Valentine’s Day Sale Today
  • FREE Express Flower Delivery Countrywide for Orders above $150
  • Valentine’s Day deals galore
  • Be a Thoughtful Valentine! Shop Our Top Collections & Save Up To 15%
  • 40% OFF—Savings Sweeter than Chocolate

2. Happy Valentine’s Day email subject lines

Valentine's Day is a fantastic time to express your gratitude to customers and potential customers. Even a brief greeting email on Valentine’s Day can help you build stronger relationships with your subscribers and convey Valentine's Day cheer.

Here are some ideas:

  • Celebrating Our Only True Valentine—You!
  • Happy Valentine’s Day!
  • In Celebration of True Love
  • Be ours?
  • We're passing you a love note
  • Hey, Valentine.
  • Fallin’ in Love Made Easy this February!

3. Gift guide subject lines

A gift guide is a tried-and-true strategy for engaging your audience and may be used as a standalone piece of content. Gift guides can be made according to price, recipient, recipient's gender, product category, etc. If it makes sense for your brand, think about concentrating on holiday-themed products like treats, jewellery, candles, perfume, getaways for two, etc.

Here are some ideas:

  • Presenting Our 2023 Valentine’s Day Gift Guide
  • Need Gift Ideas for Your Special Someone?
  • Shop our Valentine’s Day Gift Guide
  • Gifts for Her
  • Gifts for Him
  • Valentine’s Day Gifts For Him & Her
  • Jewellery Gifts for your Valentine
  • Best V-Day buys for you

4. FOMO Valentine’s Day subject lines

Make sure to indicate in your Valentine's Day subject lines that your offer expires in X time asnobody loves to miss out on opportunities.

Here are some ideas:

  • Hurry! Last Chance For Valentine’s Day with Express Shipping
  • V-day special ending soon!
  • Only 3 Days Left To Shop Online for Valentines
  • LAST CHANCE! Shop Last Minute Valentine’s Day Gifts in Boutiques
  • Last day! 8 hours left to get our best-selling pendant for Valentine’s Day
  • Extra 30% off today online only!
  • There’s STILL Time! Order By 2 PM TODAY!
  • Don’t miss our HALF-PRICE bestsellers

5. Personalised Valentine’s Day subject lines

People want to be treated as unique individuals, which makes personalisation crucial to marketing strategies.

Emails with personalised subject lines are 26% more likely to be opened. (Campaign Monitor)

Here are some ideas:

  • Looking for a Valentine’s Day gift for him, Pauline?
  • Exclusive 30% OFF, only for you Pauline
  • Pauline, Treat Your Sweetheart @50% OFF
  • Hi, Pauline. 24 hrs Left. Let’s Fall in Love @30% OFF.
  • 6 hrs left Pauline. What are you waiting for?
  • 45% OFF Coupon Expires in 12 hrs, Pauline


Only you can take on the job of coming up with the greatest Valentine's email marketing plan and the best Valentine's subject lines for your mails. Consider the specific demands and desires of your customers as well as your type of business when creating your own Valentine's Day emails using the list above as inspiration. Get creative and use catchy emojis to ensure that you stand out this Valentine’s Day.

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