A guide to mastering the art of email copywriting

This article aims to demystify the art of email copywriting, shedding light on how businesses can leverage persuasive language and strategic messaging.

How to use email marketing as a blogger

In the digital age, bloggers possess a powerful asset that often goes overlooked—their email list. Building this list organically and using it effectively through email marketing can be a game-chan...

Are you catering for skim readers?

Did you know that, according to eye-tracking studies, few individuals read emails from beginning to end? The average person will spend 10 seconds reading an email. This article will guide you on ho...

UX writing vs. copywriting

Did you know that many people often confuse a UX writer with a copywriter? This article discusses the difference between these two types of writers and discusses how these two writing categories ca...

Copywriting vs. content writing

We compare some of the distinctions between copywriting and content writing in this article. What part does each style have in developing a strong brand? Let’s find out.

Email copywriting matrix

Ready to take your email copy to the next level? We've got you covered, have a look at our copywriting matrix to help you create better copy.

Email Marketing Copywriting Tips

Great copy can inspire and draw a reader in. As important as it is to have well-designed emails and imagery that complement your content, your copy needs to clearly convey your message.

Bold copy based email campaigns

Have you been toying with the idea of creating a bold, creative email campaign with high-impact text? We’ve rounded up a few great examples to get you inspired so you can get your own campaigns off...

Should you be using emojis in your emails?

Emojis. They are everywhere, in your text messages, and all over your social media channels, but should they be used in your email marketing?