Order confirmation emails for e-commerce businesses

The order confirmation email you send customers after they make a purchase can be used to gauge how they feel about the online purchasing experience. This article will teach you how to set up effec...

The do’s and don'ts of Black Friday email marketing

Your learning will not be complete without you knowing what to do or not do to ensure that your Black Friday email campaign is a success. In this article, we provide a list of suggestions for what...

Best practices for your email preheaders

When you view an email in your inbox, the brief text that appears below the sender details and the subject line is known as the "preheader." To increase conversions through your preheaders, conside...

37 email marketing-related terms you need to know

When discussing email marketing, a lot of terminology is used and occasionally, users are unsure of their actual meanings. If this is you, you don’t have to worry. Our glossary of email marketing v...

4 common email campaigns for small businesses

Choosing where to invest your marketing budget is a major decision to make for small businesses. You need to make sure that the digital marketing strategies you are using are both affordable and su...

8 email marketing mistakes to avoid

We all make mistakes. When it comes to email marketing there are quite a few email marketing mistakes that you can easily avoid. That is, if you know what to look out for.

The ultimate list of spam trigger words

Don't overlook spam words when you're crafting your subject line. We've put together a list of the ultimate spam trigger words you should avoid.

Basic email marketing checklist

To save you some time, we’ve put together a basic email marketing checklist that you can give your team to follow whenever they need to send any kind of email campaign.

Email marketing goals and how to reach them

Learn how to set measurable email marketing goals to help you get the best return on investment for your email marketing activities.