The Mail Blaze Engagement Loop

Most email marketing advice focuses on what to send. This one asks a different question: does your audience feel like you sent it for them, and does that feeling compound over time? The Engagement ...

Best Email Marketing Platforms in South Africa 2026

Compare the top email marketing platforms in South Africa, local versus international. Mail Blaze, Touchbase pro Mailchimp and more compared

How to Run a Reconfirmation Campaign (And Come Out the Other Side With a Better List)

A reconfirmation campaign turns a list with a permission problem into one you can build on. Here is the step-by-step process, including what to do with the contacts who do not respond.

Fuelling Success with Springnest

We chat to Springnest, an online platform helping tourism and hospitality properties build and maintain their websites. Springnest clients can now enjoy the ease of the latest Mail Blaze integratio...

The Mail Blaze Subscriber Score: Everything you need to know

Learn how you can use the Mail Blaze subscriber score to segment your list and enhance your engagement with your audience.

Mail Blaze List Cleaning Service

Learn more about Mail Blaze's list cleaning service and how it can help you keep your list in tip-top shape.

Spark connections: How to Promote Our Brand as an Affiliate

In today's interconnected digital world, affiliate marketing has emerged as a powerful strategy for brands and individuals alike to expand their reach, drive sales, and foster meaningful partnershi...

How to become GDPR compliant in terms of email

In today's digital age, the protection and respect of user data are paramount. This is particularly true in the realm of email marketing. This article will give you an overview of GDPR, its implica...

Celebrating the phenomenal women of Mail Blaze!

This August, as South Africa celebrates Women’s Month, Mail Blaze takes the opportunity to honour the incredible women who play pivotal roles within the company.