Are you catering for skim readers?

Did you know that, according to eye-tracking studies, few individuals read emails from beginning to end? The average person will spend 10 seconds reading an email. This article will guide you on ho...

UX writing vs. copywriting

Did you know that many people often confuse a UX writer with a copywriter? This article discusses the difference between these two types of writers and discusses how these two writing categories ca...

Copywriting vs. content writing

We compare some of the distinctions between copywriting and content writing in this article. What part does each style have in developing a strong brand? Let’s find out.

Order confirmation emails for e-commerce businesses

The order confirmation email you send customers after they make a purchase can be used to gauge how they feel about the online purchasing experience. This article will teach you how to set up effec...

A guide to using customer testimonials

Research shows that 92% of B2B buyers are more likely to make a purchase after reading a trustworthy review. This article discusses the significance of customer reviews/testimonials and how you can...

Black Friday is around the corner: this is how to prepare your content

Have you realised that it’s that time of the year again? Black Friday in 2022 falls on Friday, 25 November, just in time for payday in South Africa. This article will help you to prepare your email...

Content spotlight: a message from the CEO

Your newsletter gains personality by including a message from the CEO. People want to know that there is a real person behind your newsletter and the best person to give that personal touch is typi...

How to use storytelling in your email marketing campaigns

Marketers are constantly searching for different approaches to captivate, retain and convert the interest of their customers. In this article, we will look at how you can use storytelling in your e...

Email marketing and SEO: A perfect pair

In this article we’ll cover what SEO and Email marketing is, why email marketing can be useful to drive SEO performance and ways to promote SEO campaigns through your email efforts.